GoPro releases HERO13 Black in new Polar White color

Published 24/03/2025, 14:18
GoPro releases HERO13 Black in new Polar White color

SAN MATEO, Calif. - GoPro Inc. (NASDAQ: GPRO), currently trading at $0.84 per share with a market capitalization of $132.4 million, has launched a new Polar White edition of its HERO13 Black camera, the company announced today. The limited edition color variant is priced at $399.99 and is now available for purchase. According to InvestingPro analysis, the stock appears undervalued based on its Fair Value metrics.

The HERO13 Black retains its high-end features, including 5.3K60 video recording capability and HyperSmooth 6.0 video stabilization. It is also compatible with the newly introduced HB-Series Lenses, which offer a range of creative options, such as ultra-wide-angle shots and close-focus macro captures. These lenses are available for purchase separately, with prices ranging from $69.99 to $129.99.

In addition to its rugged build and magnetic mounting, the HERO13 Black is equipped with the Enduro battery, designed to enhance performance in cold temperatures and extend recording times.

GoPro also offers Premium and Premium+ subscription services, with the first year of the Premium service available to new subscribers at $24.99 and Premium+ at $99.99 per year. Subscribers can benefit from automatic footage uploads to the cloud, access to the GoPro Quik App for automatic highlight video creation, discounts on accessories, and a damaged camera replacement service.

The HERO13 Black in Polar White is now on sale at global retailers and on GoPro.com. GoPro, known for its action cameras and mobile apps, has been acknowledged by Outside Magazine and U.S. News & World Report as an excellent workplace. The company’s career opportunities can be found on its careers page.

This announcement is based on a press release statement from GoPro, Inc.

In other recent news, GoPro has introduced its latest advancements in 360-degree camera technology and mobile editing software. The company has refreshed its MAX 360 camera, featuring a new battery and improved mounting system, while also updating its Quik App to enhance the 360 editing process with AI-powered features. Additionally, GoPro has entered a distribution partnership with Kimpex, a leading powersports distributor in Canada, to expand its market presence through Kimpex’s network of over 2,300 dealers. This collaboration aims to increase the availability of GoPro’s products across Canada, catering to powersports enthusiasts. Furthermore, GoPro has sealed exclusive partnerships with MotoGP and MXGP to provide fans with immersive point-of-view race experiences using GoPro HERO13 Black cameras. These partnerships promise high-resolution content and integrated activations at events, enriching the viewing experience for motorsports fans. The company continues to emphasize its commitment to enhancing user experience and expanding its reach in various markets.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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