Bank of America just raised its EUR/USD forecast
Harley-Davidson Inc (NYSE:HOG). shares have descended to a 52-week low, trading at $23.81, as the iconic motorcycle manufacturer grapples with a challenging market environment. According to InvestingPro data, the stock trades at an attractive P/E ratio of 6.95 and offers a dividend yield of 2.94%, having maintained dividend payments for 33 consecutive years. This latest price level reflects a significant downturn from previous periods, marking a stark contrast to the company’s historical performance. Over the past year, Harley-Davidson’s stock has experienced a substantial decline, with the 1-year change data revealing a sharp decrease of -41.13%. While analyst price targets range from $28 to $35, suggesting potential upside, this downturn highlights the pressures faced by the company in a competitive and evolving automotive landscape. InvestingPro subscribers can access 12 additional exclusive insights and a comprehensive Pro Research Report that provides deep-dive analysis of HOG’s financial health and future prospects.
In other recent news, Harley-Davidson reported a larger-than-expected loss for the fourth quarter of 2024, with a loss of $0.93 per share, missing the anticipated $0.66 per share loss. Revenue for the quarter dropped 35% to $688 million, falling short of the $712 million consensus estimate. Despite these setbacks, the company declared a first-quarter cash dividend of $0.18 per share for 2025, signaling a commitment to returning value to shareholders. Analysts have weighed in on the company’s outlook, with DA Davidson maintaining a Buy rating and a $31 price target, citing strategic plans as a positive sign despite the recent earnings miss. Meanwhile, Citi adjusted its price target to $29, maintaining a neutral stance due to concerns over Harley-Davidson’s 2025 guidance and its ability to maintain retail sales momentum. The company’s motorcycle segment saw a significant decline, with revenue plummeting 47% and global shipments dropping 53% year-over-year. However, new model launches in the U.S. Touring segment contributed to a market share increase to 74.5% in 2024. Looking ahead, Harley-Davidson expects its motorcycle segment revenue for 2025 to be flat to down 5%, with an operating income margin between 7.0% and 8.0%.
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