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PAWTUCKET, R.I. & BURBANK, Calif. - Hasbro, Inc. (NASDAQ:HAS) and Disney Consumer Products announced Monday an expanded collaboration that will bring Disney characters to PLAY-DOH products, beginning with a collection inspired by Disney Jr.’s Mickey Mouse Clubhouse.
The new product line, which combines PLAY-DOH’s sensory play experience with Disney storytelling, is currently available on Amazon and includes several playsets: the Happy Stackable Set, On-The-Go Playsets, Shape A Story Playset, and Stamp & Go Megapack. The collection will remain exclusive to Amazon through 2025 before expanding to major retailers in January 2026.
"When beloved Disney characters are paired with the hands-on creativity of PLAY-DOH compound, it unlocks a world of limitless possibilities for playful storytelling and artistic expression," said Tim Kilpin, President of Toys, Board Games, Licensing and Entertainment at Hasbro, in a press release statement.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, noted that the collaboration "gives kids new ways to shape their imaginations while connecting with these iconic characters."
The companies indicated that future expansions of the partnership will feature additional Disney properties beyond the initial Mickey Mouse Clubhouse focus. The collaboration aims to support creativity and cognitive development in young children through hands-on play.
Hasbro, with over 164 years in the industry, manages multiple entertainment franchises including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, NERF, TRANSFORMERS, and PLAY-DOH, alongside partner brands.
In other recent news, Hasbro’s second-quarter earnings exceeded expectations, prompting UBS to maintain its Buy rating and raise the stock price target from $82 to $88. UBS highlighted the strength in Hasbro’s gaming portfolio as a key driver for this performance. Additionally, UBS adjusted its fiscal year 2025 earnings per share estimate for Hasbro to $4.84, up from $4.31, and its 2026 estimate to $5.16 from $4.82. In a separate analysis, Goldman Sachs reiterated its Buy rating on Hasbro with a price target of $89, focusing on the growth potential of the Magic the Gathering franchise. Meanwhile, Jefferies noted Lego’s strong first-half revenue growth as a positive indicator for Hasbro and Mattel, with Lego reporting a 12% increase in revenue to DKK 34.6 billion. Elsewhere, Orangekloud Technology has scheduled an extraordinary general meeting for shareholders, filing related documents with the Securities and Exchange Commission. The specific agenda items for this meeting have not been disclosed.
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