Hertz Car Sales joins Amazon Autos to sell pre-owned vehicles online

ESTERO, Fla. - Hertz Car Sales, the $1.59 billion market cap vehicle rental giant with annual revenues of $8.61 billion, has partnered with Amazon Autos to offer thousands of pre-owned vehicles for online purchase, the company announced Wednesday. The collaboration allows customers to browse, finance and buy used vehicles through Amazon’s platform.

The partnership initially launches in Dallas, Houston, Los Angeles and Seattle, with plans to expand to all 45 Hertz Car Sales locations across the United States. Customers can view available Hertz inventory within 75 miles of their location on the Amazon Autos platform. According to InvestingPro data, this digital expansion comes as Hertz shows mixed performance, with an impressive 50% stock return over the past year despite challenging operational metrics.

"Our goal is to reimagine the car-buying experience and meet customers where they are — whether online or in person — with convenience, confidence and scale," said Jeff Adams, Executive Vice President of Hertz Car Sales, in a press release statement.

As Amazon Autos’ first fleet dealer, Hertz will provide vehicles from brands including Ford, Toyota, Chevrolet and Nissan. The company states that all vehicles undergo a 115-point inspection and come with a 12-month/12,000-mile limited powertrain warranty, roadside assistance, and a 7-day/250-mile buy-back guarantee.

Fan Jin, Global Head of Amazon Autos, said the collaboration expands the selection of vehicles available through their platform while maintaining "the simplicity that customers expect from Amazon."

The move represents part of Hertz’s broader transformation strategy to enhance customer experience through technology partnerships, according to the company. Hertz Car Sales, which sells thousands of vehicles annually from its rental fleet, aims to expand its digital retail presence through this arrangement.

Customers can access Hertz’s inventory by visiting Amazon’s autos section or searching for "Hertz vehicles" on the Amazon Autos platform. While Hertz’s current Fair Value assessment on InvestingPro suggests the stock is fairly valued, investors should note that seven analysts have recently revised their earnings expectations downward. For deeper insights into Hertz’s financial health and future prospects, including exclusive ProTips and comprehensive analysis, explore the full Pro Research Report available on InvestingPro.

In other recent news, Hertz Global Holdings reported its Q2 2025 earnings, revealing an EPS of -$0.34, which surpassed the forecast of -$0.40. The company’s revenue reached $2.18 billion, slightly above the anticipated $2.17 billion. Hertz also announced the expansion of its Rent2Buy program to over 100 cities, allowing customers to test drive vehicles for up to three days before making a purchase decision. The program now includes 2025 models, and 80% of customers who use it end up buying the car they test.

Jefferies maintained its Hold rating on Hertz, citing progress toward the company’s $1 billion EBITDA goal, while Susquehanna raised its price target to $6.00 from $5.00, noting solid progress in daily profit per unit metrics. However, Goldman Sachs reiterated a Sell rating with a $3.00 price target, indicating that the longer-term outlook remains largely unchanged. Hertz reported a net daily profit per unit of $251, with expectations for gross DPU to reach approximately $300 in each quarter of the second half. Despite these developments, pricing challenges persist, with revenue per day declining year-over-year for eight of the last nine quarters.

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