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LONDON - Hot Rocks Investments plc (HRIP) has announced a strategic shift to include investments in digital assets, with a particular focus on Bitcoin, and plans to change its company name to reflect this new direction. The decision follows the disposal of two long-term holdings in 2024 and successful exits from certain investments in 2025, leaving the company with a substantial cash reserve.
The company’s directors have recognized an increasing interest in Bitcoin and its acceptance by some institutions as an investment-grade asset. With its current financial health, characterized by low overheads and a strong cash position, Hot Rocks Investments sees an opportunity to diversify its portfolio further into technology and fintech sectors.
In February 2025, the company invested in Endor Group Limited, operating as Universe Payments, a business that leverages blockchain technology for cross-border payments, offering faster transactions at lower costs compared to traditional payment infrastructures.
Hot Rocks Investments’ treasury policy will now include the allocation of excess cash into digital assets. The company has indicated that it will make timely announcements regarding acquisitions of digital assets and is planning its first Bitcoin purchases soon.
Gavin Burnell, Managing Director of Hot Rocks Investments, expressed enthusiasm for the company’s next phase, highlighting the intention to build significant exposure to Bitcoin and a commitment to keep the market informed of their progress.
The proposed name change is part of a broader strategy to better align the company’s branding with its evolving investment focus. Details of the new name and the timing of the change will be disclosed in a forthcoming announcement.
This strategic pivot by Hot Rocks Investments plc represents a notable shift towards digital assets within the investment landscape, as traditional companies increasingly explore the potential of cryptocurrencies and blockchain technology. The information for this report is based on a press release statement.
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