HP partners with Reincubate for AI video tech on new PCs

Published 01/04/2025, 21:06
HP partners with Reincubate for AI video tech on new PCs

PALO ALTO, Calif. - HP Inc. (NYSE:HPQ), a prominent player in the Technology Hardware industry with a market capitalization of $26.17 billion and annual revenue of $53.88 billion, has entered into a strategic multi-year partnership with Reincubate, a company specializing in edge AI and audio-video processing, to enhance video and video conferencing capabilities on its next-generation AI PCs. According to InvestingPro analysis, HP currently trades at an attractive P/E ratio of 9.83, suggesting potential value for investors interested in the AI transformation story. This collaboration aims to leverage Reincubate’s AI video technology to deliver secure, efficient, and immersive digital collaboration experiences.

The partnership will utilize neural-processing units (NPUs) in AI PCs to provide users with private, secure, and always-connected experiences that require minimal CPU and GPU resources. This integration is expected to result in higher performance and longer battery life for HP’s AI PCs. Reincubate’s AI capabilities, optimized for NPU-equipped SoCs (system on a chip), promise to offer powerful video conferencing and content creation experiences, particularly for the hybrid workforce.

Guayente Sanmartin, Senior Vice President & Division President, Commercial Systems & Display Solutions at HP, expressed enthusiasm for the partnership, highlighting the local processing of AI on the NPU as a key factor in ensuring efficiency and security. Aidan Fitzpatrick, CEO of Reincubate, also shared his excitement about the collaboration, emphasizing the potential to enhance creativity and provide more personalized experiences for consumers and modern work environments.

Reincubate is known for its app, Camo, which allows users to enhance and personalize their video content. The company’s patented technology is designed to run natively on multiple platforms and is optimized for NPU, focusing on low-latency and offline usage experiences.

This partnership is based on a press release statement and represents a significant step for HP in its commitment to innovation in technology, design, and AI. The collaboration with Reincubate aligns with HP’s goal to deliver a wide range of innovative and sustainable devices and services to its customers globally. For detailed insights into HP’s financial health, growth prospects, and 12+ additional ProTips, investors can access the comprehensive Pro Research Report available on InvestingPro, which transforms complex Wall Street data into actionable intelligence for smarter investing decisions.

In other recent news, HP Inc. reported its first-quarter earnings for 2025, with earnings per share (EPS) meeting analyst expectations at $0.74 and revenue slightly surpassing forecasts at $13.5 billion. Despite these results, Loop Capital Markets adjusted its outlook on HP, lowering the price target from $35.00 to $30.00, while maintaining a Hold rating, following HP’s earnings report. The company experienced a 3% year-over-year revenue growth in constant currency, with the Personal Systems segment showing a 5% increase, although consumer demand remained weak. HP also announced a series of product innovations, including AI-driven PCs and quantum-safe printers, at its Amplify Conference, aiming to enhance productivity and security.

Additionally, HP is considering shifting some of its manufacturing operations to the United States, amidst tariff threats and a push for domestic investment. CEO Enrique Lores emphasized the complexity of such a move, citing the need to coordinate with suppliers and restore operations domestically. The company remains focused on its Future Ready transformation plan, which has increased its cumulative gross run-rate savings target to $1.9 billion by the end of fiscal year 2025. HP anticipates that AI PC shipments will constitute around 25% of total PC sales by the end of fiscal year 2025, with a projected penetration rate of 40-50% by fiscal year 2027.

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