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BEIJING - Hui10 Inc, the largest investment of Intuitive Investments Group plc (IIG), has signed a strategic cooperation agreement with Sichuan Tuopai Shede Group Co., Ltd, a Chinese producer of premium baijiu and other alcoholic beverages.
Under the agreement, Hui10 will provide its Sports Lottery HongBao digital QR codes for Tuopai Shede’s products sold through the Lucky World platform. These QR codes will enable instant product authentication and lottery engagement for consumers.
When customers scan the code at Lucky World UnionPay POS terminals, the system authenticates the product in real-time through UnionPay’s national interbank settlement system while offering lottery play rewards.
Tuopai Shede plans to develop exclusive products targeting the sports lottery customer demographic currently joining the Lucky World platform. The company intends to feature and distribute its full product range across Hui10’s national lottery retail network.
The partnership aims to address the issue of baijiu counterfeiting in China, which affects premium brands like Tuopai Shede. The QR code verification system is designed to provide consumers with confidence in product authenticity while protecting brand integrity.
Both companies will launch joint promotional campaigns in coordination with provincial Sports Lottery Centres, combining traditional product marketing with digital lottery incentives.
Giles Willits, Chief Executive Officer of IIG plc, said: "This is yet another example of Hui10’s ability to deliver innovative solutions at national scale. Integrating lottery infrastructure with premium consumer brands via UnionPay not only extends the reach of Lucky World but further reinforces the scalability of Hui10’s model."
The announcement was made in a press release issued by Intuitive Investments Group on Tuesday.
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