Innovative Eyewear partners with Smartech to showcase Reebok frames

MIAMI - Innovative Eyewear Inc. (NASDAQ:LUCY), a $7.06 million market cap company with 22.75% revenue growth over the last twelve months, announced a partnership with Smartech Retail Group to showcase its Reebok Powered by Lucyd smart eyewear collection at Smartech’s new retail location in New York City. According to InvestingPro analysis, the company maintains strong liquidity with a current ratio of 16.39, though it’s currently operating at a loss.

The showcase will launch on July 22, 2025, at Smartech’s new Times Square flagship store, where the Reebok frames will be displayed alongside other consumer electronics brands such as Sonos and Segway.

Harrison Gross, CEO of Innovative Eyewear, said, "We have learned that prospective customers for smart eyewear greatly benefit from live demos in brick-and-mortar shops, and this often leads to rapid product adoption as they experience the value of the smart features firsthand."

James Keating, Global Business Development Manager at Smartech Retail Group, noted that "Smart eyewear is fast becoming the gateway to a more seamless, connected lifestyle."

Innovative Eyewear manufactures ChatGPT-enabled smart eyewear under several brands including Lucyd, Lucyd Armor, Reebok, Eddie Bauer, and Nautica. The company’s Bluetooth audio glasses are designed to allow users to connect to digital devices while wearing prescription eyewear.

Smartech Retail Group operates technology departments in department stores, offering experiential retail spaces for technology brands.

The information in this article is based on a press release statement from Innovative Eyewear. With the stock down 53.66% year-to-date, investors seeking deeper insights can access 11 additional exclusive tips and comprehensive financial analysis through InvestingPro.

In other recent news, Innovative Eyewear, Inc. has secured $1.8 million from the exercise of outstanding warrants, with the proceeds earmarked for working capital and general corporate purposes. The company has also announced a partnership with Eye Recommend, which will introduce its smart eyewear to over 600 optical practices across Canada. Additionally, Innovative Eyewear has unveiled its Reebok Smart Eyewear, designed for athletic and outdoor use, and plans to distribute the product in Latin America through a partnership with MTB Mexico. The Lucyd Armor smart safety glasses have received certification to meet European Union safety standards, allowing for expansion into European markets. This development follows the product’s success in the US, Canada, and the UK. The company is also in discussions with an eyewear distributor to introduce Lucyd Armor in Europe. Innovative Eyewear plans to release additional variants of Lucyd Armor later this year. Furthermore, the company is exploring distribution opportunities for its frames in Asia and Latin America.

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