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NEW YORK - Advertising giant Interpublic Group (NYSE:IPG), a $9.4 billion market cap company trading at a P/E ratio of 19.3, on Tuesday unveiled a new artificial intelligence offering called Agentic Systems for Commerce (ASC), designed to help brands navigate and optimize their performance across digital commerce channels. According to InvestingPro analysis, IPG’s stock currently appears undervalued, suggesting potential upside for investors interested in the company’s AI-driven growth initiatives.
The system leverages proprietary technology and is powered by data from Intelligence Node, a transaction data company that Interpublic acquired earlier this year. ASC will be led by Dr. Jeriad Zoghby, who joined IPG from Accenture in 2023 as Chief Commerce Strategy Officer. The company’s strong financial health is evident in its consistent dividend payments, which it has maintained for 15 consecutive years, currently offering an attractive 5.5% yield.
According to the company’s press release statement, ASC captures data signals at the SKU and store level, generating intelligence from consumer searches, digital shelf position, product page content, pricing, and inventory levels. The system aims to help brands optimize sales and margin performance across digital commerce platforms.
The company reported that ASC is currently being piloted by nearly two dozen consumer packaged goods brands, with early results showing double-digit improvements in impressions and sales.
"Agentic Systems for Commerce can help brands compete and succeed in an evolving and demanding marketplace and flatten the cost curve associated with the complex commerce landscape," said Philippe Krakowsky, CEO at Interpublic.
To support initiatives like ASC, Interpublic appointed Yaniv Sarig as Global Head of AI Commerce earlier this year, in addition to completing the acquisition of Intelligence Node.
Interpublic Group, which owns agencies including McCann, FCB, and Weber Shandwick, reported total revenue of $10.7 billion in 2024. The company remains profitable with steady performance metrics - discover more detailed insights and 6 additional key ProTips with a subscription to InvestingPro, including comprehensive analysis in the Pro Research Report, available for IPG and 1,400+ other US stocks.
In other recent news, Interpublic Group of Companies Inc (IPG) reported robust earnings for the second quarter of 2025. The company posted an earnings per share (EPS) of $0.75, significantly exceeding the forecasted $0.5617 by 33.52%. Revenue for the quarter was in line with expectations, coming in at $2.17 billion. These results indicate a strong financial performance for IPG during the period. Additionally, IPG’s stock experienced a notable increase in pre-market trading following the earnings announcement. The positive earnings report reflects investor confidence in the company’s financial health. This development is among the recent key highlights for IPG.
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