JFrog unveils Fly, first agentic software repository for AI-driven delivery

Published 09/09/2025, 14:22
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SUNNYVALE - JFrog Ltd. (NASDAQ:FROG), a $5.9 billion market cap software company whose stock has surged 79% over the past year, announced Tuesday the launch of JFrog Fly, a new agentic repository designed to streamline software delivery for development teams working with AI tools. According to InvestingPro data, the company maintains a strong financial health score, with more cash than debt on its balance sheet.

The product aims to help developers manage software components while using AI coding assistants, offering centralized management of artifacts and containers. According to the company, JFrog Fly provides semantic release management and zero-configuration integration with development environments. This innovation comes as JFrog demonstrates robust growth, with revenue increasing nearly 22% in the last twelve months.

"AI has transformed software coding, bringing insights and interactions into the realm of natural conversation, but the release process remains very manual, time-intensive, and disconnected from the traditional development workflow," said Yoav Landman, Co-Founder and CTO of JFrog.

The repository is designed to integrate with AI platforms including Cursor, GitHub Copilot, and Claude Code using Model Context Protocol standards. JFrog claims this ensures consistent operation across different systems with context-aware decision-making.

Built on the company’s existing Software Supply Chain Platform, JFrog Fly targets small development teams seeking faster software delivery processes. The product is currently in beta, with interested developers able to join a waitlist.

JFrog Fly represents the company’s attempt to address challenges in the software release process, which has not evolved as rapidly as coding practices with the advent of AI assistance tools.

The announcement was made during the company’s swampUP event. JFrog, which went public in 2020, provides DevOps, DevSecOps and MLOps solutions to organizations including a majority of Fortune 100 companies, according to the press release statement. With the stock trading near its 52-week high, investors seeking deeper insights can access comprehensive analysis and 13 additional key metrics through InvestingPro’s detailed research reports, part of its coverage of over 1,400 US stocks.

In other recent news, JFrog Ltd. announced the launch of a new AI model catalog designed to enhance security and compliance for AI and machine learning models across enterprises. This new offering is available to customers of JFrog Curation and aims to centralize the management of AI models from various sources. Following this development, several analyst firms have adjusted their price targets for JFrog. BofA Securities increased its price target to $60 from $50, maintaining a Buy rating, while Truist Securities reiterated its $55 target with a positive outlook. Cantor Fitzgerald also maintained its Overweight rating and $55 price target after JFrog’s strong second-quarter performance, highlighting impressive revenue and margin results. Additionally, CFRA raised its price target to $51 from $47, citing JFrog’s consistent top-line growth and the attractiveness of its platform. These recent developments reflect growing confidence in JFrog’s market position and future prospects.

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