J.M. Smucker announces chief marketing officer’s planned retirement

Published 10/07/2025, 21:22
J.M. Smucker announces chief marketing officer’s planned retirement

NEW YORK - J.M. Smucker Co. (NYSE:SJM), the $11.2 billion consumer goods company currently trading near InvestingPro’s Fair Value estimate, announced Thursday that Chief Marketing Officer Gail Hollander will retire in April 2026, according to a company press release.

Hollander, who assumed the CMO position in 2023, previously spent 20 years at Publicis Groupe where she had served as President, Groupe Client Lead and managed the Smucker account.

The company has initiated a search for her successor.

"Gail has been instrumental in building our world-class brand-building model while supporting our people and culture," said Mark Smucker, Chief Executive Officer and Chair of the Board.

During her tenure at Smucker, Hollander led marketing transformation efforts for the company’s portfolio of consumer brands, which includes Folgers, Jif, Uncrustables, and Hostess.

"I’m proud and humbled by the impact my team has had on our brands and the categories we participate in as we transformed our brand-building model, elevated our creative execution, and enhanced our media strategy," Hollander stated.

J.M. Smucker Co., headquartered in Orrville, Ohio, produces food products across multiple categories including coffee, peanut butter, fruit spreads, and pet food.

In other recent news, J.M. Smucker reported better-than-expected fourth-quarter earnings, with stronger gross margins and lower SG&A expenses, although organic sales growth was weaker. Despite this quarterly performance, the company’s fiscal year 2026 guidance fell short of analyst expectations, with earnings projections significantly below consensus estimates. UBS lowered its price target for J.M. Smucker to $115, maintaining a Buy rating, while TD Cowen reduced its target to $105, keeping a Hold rating. Both firms cited the disappointing guidance as a primary concern, with TD Cowen noting ongoing challenges with the Hostess acquisition and coffee segment profitability.

RBC Capital initiated coverage on J.M. Smucker with an Outperform rating, highlighting the potential for growth in its Uncrustables brand. Meanwhile, DA Davidson maintained a Neutral rating, pointing to trade and policy uncertainties affecting the food sector. In a separate development, J.M. Smucker announced plans to remove artificial colors from its entire consumer food product lineup by 2027. This initiative will primarily impact sugar-free fruit spreads, ice cream toppings, and certain Hostess brand products. The company aims to evolve its product offerings, following previous reformulations like removing high-fructose corn syrup from Uncrustables sandwiches.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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