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SEATTLE - Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA), a micro-cap beverage company with a market capitalization of $21.84 million, announced today that its new prebiotic soda line, Pop Jones, is now available in prominent grocery chains across the United States, marking an expansion of the brand’s retail presence. According to InvestingPro data, the stock is currently trading near Fair Value, with shares up 16.38% year-to-date. The product, which debuted online in September 2024, has been included in Modern Beverage POGs—a retail merchandising system—at national and regional chain stores, including Albertsons, Kroger, Raley’s, and Lunds & Byerly’s.
Pop Jones, which represents Jones Soda’s foray into the burgeoning modern soda market, is a craft soda containing 30 calories per 12 oz can, 4g of total sugar, 3g of fiber, and 20% RDA of zinc. This product line offers flavors such as Watermelon Cucumber and Strawberry Passionfruit, combining natural ingredients with the company’s nearly 30-year expertise in flavor development.
Scott Harvey, CEO of Jones Soda, stated, "Pop Jones landing in the below chains per the Modern Beverage POGs is a major milestone. We’re not just offering a better-for-you soda, we’re making it easy for shoppers to grab something that delivers functional benefits and tastes amazing."
The company’s strategic focus on innovation and meeting modern consumer demands has led to Pop Jones being carried in over 1,500 retail locations, with ongoing expansions each month. Major grocery retailers like Albertsons-Safeway, Kroger, and Market Basket are among those that have completed or are in the process of resetting their shelves to feature Pop Jones. This expansion comes as the company reports revenue growth of 14.91% in the last twelve months, reaching $19.16 million. InvestingPro subscribers can access 12 more key insights about Jones Soda’s growth potential.
The brand’s growing retail footprint reflects Jones Soda’s ambition to become a national player in the functional beverage category, which is experiencing significant growth. By combining wellness attributes with appealing flavors, Pop Jones is positioned to appeal to health-conscious consumers looking for functional benefits without compromising on taste.
Jones Soda Co., which launched in 1996, has diversified its offerings over the years, including a line of hemp-infused beverages and edibles under the Mary Jones brand. The expansion of Pop Jones is a continuation of the company’s innovative approach to the beverage market. InvestingPro analysis indicates a WEAK overall Financial Health Score of 1.24, suggesting investors should monitor the company’s execution of its growth strategy. For detailed insights and comprehensive analysis, investors can access the full Pro Research Report, available exclusively to InvestingPro subscribers.
This expansion is based on a press release statement from Jones Soda Co. and does not include any endorsements of the claims.
In other recent news, Jones Soda Co. reported a 15% increase in net revenue for the third quarter of 2024, reaching $19.1 million, though the company’s net loss widened to $9.9 million from $4.9 million in the previous year. The beverage segment contributed significantly to this growth, with a 15.6% increase in sales, bolstered by new product launches, including hemp-derived and cannabis-infused beverages. Despite the revenue increase, operational costs and a decline in gross profit margin, which fell from 29.1% to 21.3%, contributed to the increased net loss. The company has also expanded its distribution network and secured a $5 million revolving credit facility to support strategic initiatives. CEO Scott Harvey expressed optimism about the company’s potential, emphasizing a focus on expanding the Mary Jones cannabis-infused product line into new states. Additionally, Jones Soda is exploring international markets and maintaining operational discipline with a lean approach. The company continues to navigate challenges such as supply chain management and regulatory landscapes while aiming to capture market share in the functional and cannabis-infused beverage sectors.
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