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CINCINNATI/SAN FRANCISCO - Kroger Co. (NYSE:KR) and Uber Technologies, Inc. (NYSE:UBER) announced Thursday an expanded partnership that will integrate their services to offer customers a combined grocery shopping and food delivery experience. The grocery giant, with a market capitalization of $43.67 billion and annual revenue of $147 billion, appears undervalued according to InvestingPro analysis, which identifies Kroger as a prominent player in the Consumer Staples Distribution & Retail industry.
Beginning in early 2026, customers will be able to access Kroger’s full product assortment from more than 2,600 stores across all its banners through the Uber Eats app. The partnership will also bring Uber Eats’ restaurant selection directly into the Kroger app, allowing customers to place grocery orders and restaurant deliveries in one place.
The companies will introduce cross-platform loyalty benefits, with Kroger Boost Members receiving an extended free trial of Uber One that includes 6% cash back and delivery fee savings. Similarly, Uber One members will be offered an extended free trial of Kroger’s Boost membership with benefits including double fuel points and free delivery. Kroger shareholders have also enjoyed loyalty benefits, as InvestingPro data shows the company has raised its dividend for 20 consecutive years, currently offering a 2.12% yield.
"Our customers want to choose how they shop, when they shop and how they access their groceries," said Yael Cosset, executive vice president and chief digital officer at Kroger, in a press release statement.
Susan Anderson, Global Head of Delivery at Uber, noted that "Kroger is the first retailer in the world to bring Uber Eats directly into its digital shopping experience—and to connect our two membership ecosystems."
The companies will also collaborate on retail media experiences for brands to engage customers with relevant products and promotions.
The expanded partnership builds on the existing relationship between the two companies and aims to fulfill more customer needs by combining Kroger’s grocery offerings with Uber’s delivery platform.
In other recent news, Kroger Co. announced the declaration of a quarterly dividend of 35 cents per share, payable on December 1, 2025, to shareholders of record as of November 14, 2025. The company noted that its quarterly dividend has grown at a 13% compounded annual growth rate since 2006, with expectations to continue increasing it over time, pending board approval. In addition, Kroger is partnering with Uber Technologies Inc. to offer restaurant delivery options, allowing customers to order from numerous restaurants through Kroger’s app and website. This collaboration includes special benefits for Kroger’s paid members, such as free trials of Uber One membership and discounts on takeout orders.
Furthermore, Kroger is gearing up for the holiday season by planning to hire over 18,000 associates across various customer-facing roles. In analyst updates, Roth/MKM upgraded Kroger’s stock rating to Buy, citing strong sales and effective cost control, and raised its price target to $75.00. Meanwhile, UBS maintained its Neutral rating on Kroger, highlighting improved business execution despite ongoing risks. Kroger’s recent results showed a sixth consecutive quarter of sequential acceleration in identical store sales, excluding fuel, with growth in e-commerce, retail media, and pharmacy segments.
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