Later partners with Snap for enhanced influencer tools

BOSTON - Later, a prominent player in influencer marketing and social media management, has announced a partnership with Snap Inc . (NYSE: NYSE:SNAP) that introduces new capabilities for content creators and marketers on Snapchat. The social media giant, currently valued at $17.24 billion with impressive revenue growth of 16.4% over the last twelve months, is expanding its reach through this collaboration. The partnership, leveraging Snapchat’s APIs, enables discovery of creator profiles and automated content scheduling within Later’s platform.

This integration allows marketers to search for Snapchat creators by keywords and manage campaign collaborations more efficiently. It also facilitates content planning and execution on Snapchat in conjunction with other social media channels. For Snapchat creators, Later’s platform offers tools for growth, monetization, and optimized brand partnerships. According to InvestingPro data, Snap maintains a strong liquidity position with a current ratio of 3.95, suggesting robust operational capability to support this expansion.

Scott Sutton, CEO of Later, emphasized the significance of the partnership, stating it bridges the gap between brands and creators, particularly with Snapchat’s Gen Z and Millennial audiences. Fintan Gillespie, Director of US Revenue Partnerships at Snap Inc., highlighted the alignment of both companies’ dedication to innovation and data-driven marketing.

Snapchat, with its 850 million monthly active users, provides diverse and immersive advertising opportunities, supported by a healthy gross profit margin of 53.87%. Later and Snapchat anticipate enhancing the partnership with further audience insights and reporting features. InvestingPro analysis suggests Snap is currently undervalued, with analysts projecting improved profitability this year. For deeper insights into Snap’s valuation and growth potential, check out the comprehensive Pro Research Report, available along with 12+ additional ProTips.

The integration is poised to streamline the influencer marketing process, offering a seamless experience for both brands and creators. It also underscores the growing importance of influencer relationships in social media strategy.

It’s important to note that the information presented here is based on a press release statement.

In other recent news, SharkNinja announced fourth-quarter results that exceeded expectations, reporting an earnings per share (EPS) of $1.40, surpassing the analyst estimate of $0.97. Revenue for the quarter reached $1.79 billion, significantly higher than the consensus estimate of $1.39 billion, reflecting a 29.7% increase in net sales compared to the previous year. Meanwhile, Snap Inc. has entered into a purchase agreement to sell $1.5 billion in senior notes, with proceeds primarily used to repurchase outstanding convertible notes and for general corporate purposes. Snap Inc. also received a ’BB’ rating from Fitch, indicating a stable outlook, and a ’B+’ rating from S&P Global, reflecting competitive challenges but recognizing strong brand recognition and liquidity.

Moody’s assigned Snap Inc. a B1 corporate family rating with a positive outlook, noting the company’s strong market position and growth prospects. Despite facing stiff competition, Snap’s international user base has grown significantly, and its financial strategies aim to improve leverage and cash flow. The company plans to issue $700 million in senior unsecured notes, using the proceeds to prepay existing convertible notes. These recent developments highlight Snap Inc.’s efforts to manage its debt and liquidity while continuing to expand its user base and monetization opportunities.

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