Snap Inc (SNAP)

Currency in USD
5.98
-0.13(-2.13%)
Closed·
5.90-0.08(-1.34%)
·
SNAP is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
5.596.29
52 wk Range
3.8110.41
Key Statistics
Prev. Close
6.11
Open
5.67
Day's Range
5.59-6.29
52 wk Range
3.81-10.41
Volume
83.74M
Average Volume (3m)
52.61M
1-Year Change
-24.4157%
Book Value / Share
1.33
Fair Value
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Fair Value Upside
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SNAP Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
7.91
Upside
+32.22%
Members' Sentiments
Bearish
Bullish
ProTips
Net income is expected to grow this year

Snap Inc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Sell
Technical Indicators
Sell
Moving Averages
Sell

Analyst Ratings

11 Buy
29 Hold
3 Sell
Ratings:
43 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 7.91
(+32.22% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Cantor Fitzgerald
Hold6.00+0.33%7.00MaintainMay 07, 2026
JPMorgan
Sell6.00+0.33%7.00MaintainMay 07, 2026
Morgan Stanley
Hold7.00+17.06%6.50MaintainMay 07, 2026
Susquehanna
Hold6.00+0.33%6.50MaintainMay 07, 2026
Wells Fargo
Hold7.00+17.06%6.00MaintainMay 07, 2026

Snap Inc SWOT Analysis


Engagement Dilemma
Explore Snap's struggle with declining user engagement in mature markets, particularly the U.S., despite overall growth in Daily Active Users globally
Ad Innovation
Discover how Snap's new advertising formats, including Sponsored Snaps, are driving revenue growth and attracting advertisers across various sectors
Competitive Landscape
Delve into Snap's position amidst fierce competition from TikTok, Instagram, and YouTube, and its strategies to maintain market share
Future Prospects
Analysts set price targets ranging from $7 to $16, reflecting varied outlooks on Snap's potential to overcome challenges and capitalize on growth opportunities
Read full SWOT analysis

Snap Inc Earnings Call Summary for Q1/2026

  • Snap reported Q1 2026 revenue of $1.53B (up 12% YoY), beating forecasts; EPS of -$0.05 exceeded expectations of -$0.08.
  • Net loss narrowed to $89M from $140M YoY; adjusted EBITDA surged 116% to $233M, demonstrating improved operational efficiency.
  • Stock rose 1.96% to $6.23 in after-hours trading; Q2 guidance projects EPS of $0.09 and revenue of $1.54B amid subscription growth.
  • CEO Spiegel cited user growth recovery and subscription acceleration as strategic wins; geopolitical tensions reduced ad revenue by $20-25M.
  • Analysts revised earnings upward with full-year EPS forecast at $0.60; company focuses on AR capabilities and diversifying beyond advertising.
Last Updated: 07/05/2026, 00:10
Read Full Transcript

Earnings

Latest Release
May 06, 2026
EPS / Forecast
-0.05 / -0.08
Revenue / Forecast
1.53B / 1.52B
EPS Revisions
Last 90 days

SNAP Income Statement

Compare SNAP to Peers and Sector

Metrics to compare
SNAP
Peers
Sector
Relationship
P/E Ratio
−25.3x−7.9x7.0x
PEG Ratio
−0.64−0.230.01
Price/Book
5.0x1.5x1.8x
Price / LTM Sales
1.7x1.4x1.4x
Upside (Analyst Target)
16.3%15.6%29.7%
Fair Value Upside
Unlock30.8%16.4%Unlock

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

Employees
5261

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
404.33M23.94%2.47B
Other Institutional Investors
605.33M35.84%3.70B
Public Companies & Retail Investors
679.29M40.22%4.15B
Total
1.69B100.00%10.32B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Tencent Holdings Limited14.39%243,000,0001,484,730
Capital Research and Management Company7.48%126,323,066771,834

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FAQ

What Is the Snap (SNAP) Stock Price Today?

The Snap stock price today is 5.98 USD.

What Stock Exchange Does Snap Trade On?

Snap is listed and trades on the New York Stock Exchange.

What Is the Stock Symbol for Snap?

The stock symbol for Snap is "SNAP."

What Is the Snap (SNAP) Afterhours Price Today? (Afterhours variable test: 5.90) Current Date: May 07, 2026

After hours price: 5.90. After hours price change (units): -0.08. Price change percentage: -1.34%

What Is the Snap Market Cap?

As of today, Snap market cap is 10.37B USD.

What Is Snap's Earnings Per Share (TTM)?

The Snap EPS (TTM) is -0.27.

When Is the Next Snap Earnings Date?

Snap will release its next earnings report on Jul 16, 2026.

From a Technical Analysis Perspective, Is SNAP a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Neutral.

How Many Times Has Snap Stock Split?

Snap has split 0 times.

How Many Employees Does Snap Have?

Snap has 5261 employees.

What is the current trading status of Snap (SNAP)?

As of May 07, 2026, Snap (SNAP) is trading at a price of 5.98 USD, with a previous close of 6.11 USD. The stock has fluctuated within a day range of 5.59 USD to 6.29 USD, while its 52-week range spans from 3.81 USD to 10.41 USD.

What Is Snap (SNAP) Price Target According to Analysts?

The average 12-month price target for Snap is 7.91 USD, with a high estimate of 15 USD and a low estimate of 4 USD. 11 analysts recommend buying the stock, while 3 suggest selling, leading to an overall rating of Neutral. The stock has an +32.22% Upside potential.

What Is the SNAP Premarket Price?

SNAP's last pre-market stock price is 5.72 USD. The pre-market share volume is 2,790,000.00, and the stock has decreased by -0.39, or -6.38%.

What Is the SNAP After Hours Price?

SNAP's last after hours stock price is 5.90 USD, the stock has decreased by -0.08, or -1.34%.
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