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Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Resilient Growth | Snap Inc. demonstrates resilience with 9% YoY ad revenue growth and consistent user base expansion, reaching 460 million DAUs in Q1 2025 |
Ad Innovation Surge | Explore Snap's strategic shift to Direct Response advertising and new formats like Sponsored Snaps, potentially generating over $180 million in incremental revenue |
Subscription Success | Snapchat+ emerges as a key revenue driver, boasting 15 million subscribers and introducing a premium Platinum tier for enhanced monetization |
Analyst Perspectives | Average price target of $12.80, ranging from $7 to $16, reflects varied outlooks on Snap's profitability and growth potential amid fierce competition |
Metrics to compare | SNAP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipSNAPPeersSector | |
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P/E Ratio | −32.7x | 13.6x | 6.5x | |
PEG Ratio | −0.52 | 0.01 | 0.01 | |
Price/Book | 7.5x | 1.7x | 1.8x | |
Price / LTM Sales | 3.1x | 1.6x | 1.5x | |
Upside (Analyst Target) | 1.2% | 10.2% | 17.4% | |
Fair Value Upside | Unlock | 13.1% | 13.8% | Unlock |