LoopMe adds ex-McDonald’s, LinkedIn execs to advisory board

Published 01/10/2025, 15:14
LoopMe adds ex-McDonald’s, LinkedIn execs to advisory board

LONDON/NEW YORK - LoopMe, a brand performance company, has appointed three industry veterans to its advisory board, the company announced in a press release on Wednesday.

The new advisors include Tariq Hassan, former McDonald’s US marketing chief; Penry Price, ex-LinkedIn Marketing Solutions VP; and Marla Kaplowitz, former head of the American Association of Advertising Agencies (4As).

The expanded board is chaired by Greg Coleman and includes Rishad Tobaccowala, an Advertising Hall of Fame honoree.

Hassan brings over 20 years of experience working with brands including PepsiCo, Bank of America, and McDonald’s, where he helped grow the company’s app-based loyalty program.

Price, who has 25 years of media and advertising experience, previously served as a VP at Google before joining LinkedIn, where he helped transform a $300 million display advertising business into a division generating over $6 billion in revenue. He currently runs advisory firm Charcoal Advisors and serves as a Director for Church & Dwight (NYSE:CHD).

Kaplowitz, who previously led agencies including MEC Global (now part of WPP) and Mediavest, currently holds board positions with Penn Entertainment, Butler/Till, and creator economy company #paid.

"This is a pivotal moment for the industry, where mainstream implementation of fast-evolving smart tools is driving hyper-speed progress," said Stephen Upstone, LoopMe CEO and Founder, in the press release statement. For investors interested in comprehensive analysis of companies like Church & Dwight, InvestingPro offers detailed research reports covering over 1,400 US stocks, providing essential metrics, dividend history, and expert insights for informed investment decisions.

LoopMe, founded in 2012, describes itself as applying artificial intelligence to brand advertising through its Intelligent Marketplace.

In other recent news, Church & Dwight Company Inc. reported its second-quarter 2025 earnings, which exceeded analyst expectations. The company announced an adjusted earnings per share (EPS) of $0.94, surpassing the projected $0.86. Additionally, Church & Dwight’s revenue reached $1.51 billion, outpacing the anticipated $1.48 billion. These results highlight a strong performance for the quarter. Despite the positive earnings report, the company’s stock experienced a pre-market decline, which may be attributed to broader market factors. Investors and analysts will likely keep a close eye on Church & Dwight’s future developments.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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