Lovesac names Heidi Cooley as first Chief Brand Officer

STAMFORD, Conn. - The Lovesac Company (NASDAQ:LOVE), a home and technology brand known for its innovative furniture designs, today announced the appointment of Heidi Cooley as its inaugural Chief Brand and Marketing Officer, effective April 23, 2025. Cooley will oversee marketing, eCommerce, and brand strategy, reporting to President Mary Fox. The announcement comes as the company, currently valued at $246 million, faces challenging market conditions, with its stock down nearly 37% over the past six months.InvestingPro data reveals the company maintains strong fundamentals with a healthy current ratio of 1.49, indicating solid liquidity. Subscribers can access 8 additional key insights about LOVE's market position and growth potential.

Heidi Cooley brings two decades of marketing expertise to Lovesac, most recently as the Chief Marketing Officer at Crocs. Her tenure at Crocs was marked by a transformation of the brand, achieving record profitability and a substantial increase in shareholder value. Cooley's approach at Crocs was distinguished by a digital and social-first strategy that significantly expanded the brand's global consumer reach. She joins Lovesac as the company maintains a solid gross profit margin of 58.25% and generates annual revenue of $690 million.

Prior to her role at Crocs, Cooley served as Vice President of Marketing at Sports Authority and has been recognized as a forward-thinking leader in the field. Her accolades include being named one of Forbes' 2024 World's Most Influential CMOs and features on Forbes' Entrepreneurial CMO and Ad Age's Leading Women lists.

Shawn Nelson, CEO of Lovesac, expressed enthusiasm for Cooley's appointment, citing her proven track record and alignment with the company's values. Nelson anticipates that Cooley's leadership will be instrumental in achieving Lovesac's goal of reaching three million households by 2030 and becoming America's most loved home brand. According to InvestingPro analysis, analysts maintain a strong buy consensus with a potential upside of 120% from current levels. Get detailed insights and Fair Value estimates with an InvestingPro subscription, including access to comprehensive research reports covering 1,400+ US stocks.

Cooley herself is excited to join Lovesac during a pivotal growth phase, aiming to build on the company's success with a fan-first marketing strategy that fosters consumer connections and drives profitable growth.

Lovesac, headquartered in Stamford, Connecticut, is recognized for its "Designed for Life" philosophy, producing durable and adaptable furniture like Sactionals, Sacs, and other patented innovations. The company has a commitment to sustainability, as evidenced by its receipt of Repreve's 7th Annual Champions of Sustainability Award.

Cooley's experience extends beyond her professional roles, as she also contributes to the community through her board positions at Fellow and the American Red Cross Colorado & Wyoming Region.

This strategic hire is based on a press release statement from The Lovesac Company and reflects the company's efforts to strengthen its brand presence and market position through experienced leadership.

In other recent news, The Lovesac Company has announced the upcoming resignation of Jack A. Krause from its Board of Directors, effective after the annual meeting of shareholders in June 2025. This decision was communicated without any disagreements with the company's operations or policies. Meanwhile, DA Davidson has maintained its Buy rating and $35 target price for Lovesac, with analyst Thomas Forte expecting the company's upcoming fourth-quarter report to align with revised expectations following disappointing holiday conversion rates. Forte highlights the importance of the upcoming financial report and notes that Lovesac is part of DA Davidson's special situations S.T.A.M.P.E.D.E. product due to activist investor involvement.

Additionally, The Lovesac Company has partnered with Habitat for Humanity to provide sustainable comfort for families affected by disasters. This collaboration includes a commitment of over $400,000 in furniture donations to disaster-stricken areas, alongside nearly $150,000 in additional product donations. Lovesac's nearly 2,000 employees will also engage in Volunteer Build Days, assisting in home construction and refurbishment. The partnership reflects Lovesac's commitment to sustainability and community support, aligning with its "Designed for Life" philosophy.

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