Lowe’s partners with Mirakl to expand online marketplace

MOORESVILLE, N.C. - Lowe’s Companies, Inc. (NYSE: LOW), a prominent player in the Specialty Retail industry with an $83.67 billion annual revenue and $127.38 billion market capitalization, has announced a strategic partnership with Mirakl, a renowned provider of marketplace technology, to enhance and scale its online marketplace. According to InvestingPro analysis, Lowe’s maintains a strong financial health score, positioning it well for this digital expansion. This collaboration aims to offer a broader range of products to Lowe’s customers, enriching the shopping experience for both do-it-yourself (DIY) enthusiasts and professional contractors.

Since the launch of Lowe’s Marketplace in December 2024, the retailer has significantly increased its online product offerings, adding items such as furniture, kitchen and bath essentials, home décor, and a variety of tools. This expansion comes as Lowe’s demonstrates its commitment to shareholder value, having maintained dividend payments for 55 consecutive years and raised them for 41 straight years, as highlighted by InvestingPro data. The partnership with Mirakl is poised to further expand this selection, enabling Lowe’s to enter new product categories and offer a full spectrum of price points, from value to premium goods.

Seemantini Godbole, Lowe’s Chief Digital and Information Officer, emphasized the company’s commitment to customer-centricity and its omnichannel retail strategy, stating that the Mirakl partnership supports Lowe’s Total Home Strategy by providing customers with a comprehensive range of home improvement products.

The expanded marketplace not only grants customers access to a wider selection of trusted brands but also integrates with the MyLowe’s Rewards loyalty program, allowing members to earn points on marketplace purchases. Lowe’s has also streamlined the shopping experience by offering home delivery for all marketplace items and accepting returns at any of its over 1,700 stores nationwide.

Lowe’s marketplace features a diverse range of sellers, from small businesses to nationally recognized brands, all of which are carefully vetted to align with the retailer’s commitment to quality and customer satisfaction. The company monitors seller performance and product ratings to maintain the high standards customers expect from Lowe’s.

This initiative reflects Lowe’s ongoing efforts to support its communities, not only by providing an extensive range of home improvement products but also through programs aimed at safe housing, community improvement, skilled trade development, and disaster relief.

For more information or to explore Lowe’s Marketplace offerings, customers can visit lowes.com. Businesses interested in joining as verified sellers can apply through the Lowe’s Marketplace portal at Lowes.com/Marketplace. This expansion is based on a press release statement from Lowe’s Companies, Inc. For investors seeking deeper insights, InvestingPro offers comprehensive analysis and additional ProTips, including detailed financial metrics and expert forecasts. The platform’s Pro Research Report provides an in-depth look at Lowe’s performance metrics, growth potential, and market position among 1,400+ top US stocks.

In other recent news, Lowe’s Companies Inc. reported its earnings for the first quarter of 2025. The company delivered an earnings per share (EPS) of $2.92, slightly exceeding the forecast of $2.88. However, revenue fell short of expectations, coming in at $20.93 billion compared to the anticipated $20.97 billion. Lowe’s has maintained its full-year sales outlook, projecting sales between $83.5 billion and $84.5 billion, with comparable sales expected to remain flat or increase by up to 1%. The company also announced a definitive agreement to acquire Artisan Design Group for $1.325 billion, a move expected to enhance its market presence and pro sales capabilities. This acquisition is anticipated to be accretive to diluted earnings per share in the first full fiscal year following the transaction. Additionally, Lowe’s introduced new AI-powered products and expanded its online marketplace strategy, aiming to drive growth and enhance customer experience. Analyst firms such as Morgan Stanley have noted Lowe’s strategic initiatives, indicating confidence in the company’s ability to navigate the challenging retail environment.

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