Luma AI secures $900 million in Series C funding for multimodal AGI

Investing.com -- Luma AI has raised $900 million in Series C funding led by Saudi Arabia AI firm HUMAIN, with participation from AMD Ventures and existing investors Andreessen Horowitz, Amplify Partners, and Matrix Partners.

The funding will accelerate Luma AI’s development of multimodal artificial general intelligence (AGI) - systems that can generate, understand, and operate in the physical world.

As part of the deal, Luma AI will become a customer of HUMAIN as it builds Project Halo, a 2-gigawatt AI supercluster in Saudi Arabia, which will be one of the world’s largest compute infrastructure projects.

The partnership was announced Wednesday in Washington, D.C., at the U.S.-Saudi Investment Forum during the visit of Crown Prince Mohammad bin Salman Al-Saud.

"HUMAIN is the perfect partner for this next stage in Luma AI’s explosive trajectory," said Amit Jain, CEO and co-founder of Luma AI. "To create AI that can help humanity in the physical world and expand our understanding of the universe, we need to build systems that can learn from a quadrillion tokens of information - roughly the collective digital memory of humanity - contained in video, image, audio, and language."

The new supercluster will enable Luma to train on peta-scale multimodal data, which is 1,000-10,000 times more information than current frontier Large Language Models (LLMs).

Tareq Amin, CEO of HUMAIN, stated: "This investment underscores an important point in HUMAIN’s philosophy: we are not only funding the next wave of AI, we’re building the full value chain that makes it possible."

The partnership also includes HUMAIN Create, an initiative to develop AI models trained on Arabic and regional data, helping enterprises and governments across the Middle East and North Africa adopt culturally aligned AI.

Luma AI’s flagship model, Ray3, has already been deployed in studios, ad agencies, and brands, including being embedded within Adobe’s global products. With the new funding, Luma AI plans to expand into simulation, design, and robotics.

The companies view World Models as the next step in AI after LLMs, representing a potential trillion-dollar opportunity across entertainment, marketing, education, world understanding, and robotics industries.

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