Marchex engages with auto OEM to enhance dealer AI tools

Published 12/05/2025, 14:06
Marchex engages with auto OEM to enhance dealer AI tools

SEATTLE - Marchex (NASDAQ: MCHX), a $60.26 million market cap company specializing in AI and conversational intelligence solutions, has announced the expansion of its partnership with a major automotive OEM to provide its Marchex Engage for Sales and Service platform to nearly 3,000 auto dealers nationwide. This move aims to bolster revenue growth and operational efficiency within sales and service departments of auto dealerships. According to InvestingPro data, Marchex maintains strong financial health with a current ratio of 2.4 and more cash than debt on its balance sheet.

The Marchex Engage for Sales and Service platform utilizes advanced AI to analyze customer conversations and produce actionable insights, enabling dealers to optimize their sales and service opportunities. The technology categorizes customer calls by intent, issues real-time alerts for missed opportunities, and now includes Engage for Service, which provides insights from service calls to help increase appointments and revenue. With trailing twelve-month revenues of $48.12 million, Marchex continues to focus on growth despite challenging market conditions. InvestingPro subscribers can access 6 additional key insights about Marchex’s financial position and growth prospects.

Key features of the solution include Lead Outcome Analysis, High-Value Opportunity Alerts, Customer Topics, and Customer Satisfaction Scoring. These tools are designed to help dealerships reduce failed call rates, capture more opportunities, and improve the overall customer experience.

Troy Hartless, Chief Revenue Officer at Marchex, stated, "By making Marchex Engage for Sales and Service available to thousands of additional dealerships, they will be better equipped to understand their customers’ needs, capture more car sales, increase service bay traffic and revenue, and enhance lifetime customer value."

This expanded partnership reflects Marchex’s commitment to providing actionable insights that are essential for revenue growth and operational excellence in the automotive market. The information for this article is based on a press release statement.

In other recent news, Marchex Inc. reported its fourth-quarter 2024 earnings, revealing a loss per share of -$0.03, which missed the forecasted -$0.01. The company’s revenue also fell short of expectations, coming in at $11.9 million compared to the anticipated $12.35 million. This represents a decrease from $12.4 million in the same quarter the previous year. Despite these financial setbacks, Marchex is focusing on expanding its AI solutions and partnerships, including collaborations with major companies like Microsoft. The company has set its sights on achieving revenue growth in 2025, with expectations of positive adjusted EBITDA. Analysts from ROTH Capital Partners discussed the company’s strategic initiatives, noting the potential for sequential revenue acceleration throughout 2025. Marchex has also completed significant technological advancements, such as the unification of its data stacks into a single cloud-based architecture, which is expected to enhance its service offerings. The company remains committed to leveraging these developments to strengthen its position in the conversational intelligence market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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