Mattel stock hits 52-week low at $15.83 amid market challenges

Published 04/04/2025, 15:24
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In a challenging market environment, Mattel Inc (NASDAQ:MAT). shares have tumbled to a 52-week low, with the stock price touching down at $15.83. According to InvestingPro data, the stock’s RSI indicates oversold conditions, while the company maintains solid fundamentals with a healthy current ratio of 2.38 and trades at an attractive P/E of 10.55x. The iconic toy manufacturer, known for brands such as Barbie and Hot Wheels, has faced a tough year, with its stock price reflecting a significant downturn. Over the past year, Mattel’s shares have seen a decline of 18.18%, underscoring the pressures the company has faced in a competitive and ever-evolving toy market. Despite these challenges, the company remains profitable with $541.82 million in net income, and management has been actively buying back shares. Investors and industry analysts are closely monitoring the company’s strategies to navigate through these headwinds and revitalize growth. For deeper insights into Mattel’s valuation and growth prospects, check out the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Mattel Inc. reported strong fourth-quarter earnings for 2024, prompting multiple analysts to revise their outlooks. UBS raised its price target for Mattel to $29, citing the company’s earnings beat and optimistic fiscal year 2025 guidance. Similarly, DA Davidson increased its price target to $30, highlighting a 3% sales increase and a 10% growth in operating profit, despite slightly higher-than-ideal retail inventory levels at the end of 2024. CFRA also upgraded Mattel’s stock from Hold to Buy, raising the price target to $26, driven by the company’s $600 million buyback program and improved EPS estimates.

Additionally, Mattel has secured a multi-year global licensing agreement with Warner Bros. Discovery (NASDAQ:WBD) Global Consumer Products to develop a range of DC-themed toys starting in the second half of 2026. This agreement will allow Mattel to create products featuring popular characters like Batman and Superman. In another development, Mattel renewed its licensing deal with Disney (NYSE:DIS) for the Toy Story franchise, coinciding with the upcoming release of Toy Story 5 in 2026. This renewal grants Mattel rights to produce a variety of Toy Story-themed products, including action figures and games. These recent developments reflect Mattel’s strategic initiatives to strengthen its market position and expand its product offerings.

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