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SUNNYVALE, Calif. - Matterport, Inc. (NASDAQ: NASDAQ:MTTR), a $1.71 billion market cap company known for its digital twin technology and spatial data capture, announced the launch of its new Matterport Marketing Cloud, aimed at revolutionizing real estate marketing. The company, which has seen its stock surge over 150% in the past year according to InvestingPro data, designed the platform to assist agents in creating and distributing high-impact digital marketing campaigns with ease and efficiency.
The Matterport Marketing Cloud, powered by the company’s proprietary AI, Property Intelligence, offers a suite of tools that consolidates media creation, editing, distribution, and analytics into a single user interface. This integration is expected to work seamlessly with the Multiple Listing Service (MLS), simplifying the property marketing process for real estate professionals. With a strong current ratio of 2.78 and minimal debt on its balance sheet, InvestingPro analysis suggests the company maintains a solid financial position to support its technological innovations.
With the new service, agents can order a Digital Pro package, which promises delivery of a complete listing package within 1 to 2 business days for most major metropolitan areas. The package includes a 3D virtual tour, high-resolution listing photos, a polished video ready for social media, AI-generated property descriptions, detailed floor plans with precise measurements, and "defurnished" virtual tours and images to provide a clutter-free view of the property.
Matterport’s Chairman and CEO, RJ Pittman, emphasized the platform’s ability to deliver media-rich marketing packages with just a few clicks, eliminating hours of manual work. He stressed that the Matterport Marketing Cloud is designed to be user-friendly, allowing agents to focus on winning new business rather than getting bogged down with manual tasks.
The launch is part of Matterport’s 2025 Winter Release, which includes new tools for various industry professionals, such as real estate agents, contractors, and designers. The company also hinted at the upcoming launch of interior design tools that will enable users to virtually furnish and reimagine spaces.
Matterport’s offerings have been shown to increase engagement and conversion rates for listings, providing agents with a competitive edge in the market. The platform is intended to help agents attract more buyers and close deals faster by enhancing the presentation of their listings.
This announcement is based on a press release statement from Matterport, Inc. and does not include any speculative content or analysis. The information provided is intended to offer a factual overview of the new Matterport Marketing Cloud and its potential benefits for real estate marketing. While the company posted modest revenue growth of 3.82% in the last twelve months, InvestingPro analysis indicates the stock is currently trading slightly below its Fair Value, suggesting potential upside opportunity. For comprehensive analysis including 8 additional ProTips and detailed financial metrics, investors can access the full Pro Research Report available on InvestingPro.
In other recent news, Matterport has announced its sponsorship of the 2025 Digital Twins Awards (DTAs). This competition recognizes innovative uses of Matterport’s digital twin technology across various industries, including real estate and education. Submissions for the awards are open until February 28, 2025, with a new category introduced for scans using non-professional devices like smartphones and DSLRs. The DTAs, now in their fourth year, aim to honor the global community’s expertise in digital twin projects completed in 2024. Winners will be announced on April 4, 2025, with prizes including Matterport hardware and subscriptions, totaling $28,000 USD. Participants can enter one project per category, and the public will have a chance to vote for their favorite digital twins in March 2025. Matterport’s sponsorship of the DTAs highlights its commitment to advancing spatial data and digital twin technology.
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