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NEW YORK - MediaCo (MDIA), a prominent multimedia company targeting multicultural audiences in the U.S., has announced the promotion and appointment of three senior executives to strengthen its leadership team. The company, currently valued at $47.58 million, has shown remarkable revenue growth of 268% over the last twelve months. Brian Fisher has been elevated to Senior Vice President of Video Sales, Danny Lowry to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales.
The appointments are part of MediaCo’s strategy to expand its market presence and enhance the value it provides to partners and audiences. According to InvestingPro analysis, the company faces significant financial challenges, including substantial debt of $117.16 million. Brian Fisher, with a background at Disney ABC Television Network and other major media entities, will manage video sales across MediaCo’s television network and streaming video revenue. His role is pivotal in unifying the company’s linear and digital video sales strategies.
Danny Lowry, who has been with MediaCo since 2019, will now oversee national audio sales strategies. With a 27-year career spanning various leadership roles, including at Univision, Lowry has a track record of driving revenue growth and building strategic partnerships in the multicultural media space.
Luis Fernández-Rocha, with over 30 years in Hispanic media, including two decades at TelevisaUnivision, will now lead local television sales initiatives for MediaCo. His experience will be valuable in crafting solutions that connect advertisers with multicultural audiences.
Albert Rodriguez, CEO of MediaCo, expressed confidence in the new leadership’s ability to drive growth across the company’s audio and video platforms, citing the executives’ passion, expertise, and understanding of the company’s target audiences and advertisers.
MediaCo operates nationally, delivering content through television, radio, and digital platforms. Its portfolio includes iconic brands like WBLS, Hot 97, Don Cheto Radio Network, and leading Spanish-language stations in key markets such as New York, Los Angeles, Dallas, and Houston.
The information for this report is based on a press release statement from MediaCo Holding Inc.
In other recent news, MediaCo Holding Inc. has made significant developments in its corporate structure and strategic planning. The company announced the appointment of Deloitte & Touche LLP as its new independent registered public accounting firm, replacing Ernst & Young LLP. This change was not due to any disagreements on accounting principles but followed a material weakness communicated by Ernst & Young regarding the accounting for a business combination with Estrella Broadcasting, Inc. In addition, MediaCo’s shareholders have approved a substantial stock issuance plan connected to a recent acquisition. The approval allows for the issuance of up to 28,206,152 shares of Class A Common Stock related to the acquisition of assets from Estrella Broadcasting, Inc., alongside 7,051,538 shares for potential exercise of options or put rights. This decision received overwhelming support from both Class A and Class B shareholders. These developments highlight MediaCo’s efforts to expand its market presence and comply with SEC regulations. The company’s leadership, under Interim CEO Alberto Rodriguez, continues to guide these strategic moves.
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