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LONDON - Hydrogen Utopia International PLC (HUI) announced Wednesday a strategic shift away from European operations to focus on the Middle East and North Africa (MENA) region, particularly Gulf Cooperation Council countries, for its waste-to-hydrogen technology deployment.
The company cited excessive bureaucracy and regulatory hurdles in the European Union as the primary reasons for the pivot it initiated two years ago. According to the press release, HUI has received inquiries from the United Arab Emirates, Saudi Arabia, Oman, and Lebanon regarding its waste conversion solutions.
To support this geographical shift, HUI has formed a strategic alignment with InEnTec, a U.S. company specializing in plasma-enhanced gasification technology. InEnTec’s system, which has been in commercial operation for over 13 years, can process various waste types including hazardous materials and convert them into hydrogen and other reusable outputs.
The partnership establishes a dual approach where InEnTec will focus on large-scale industrial deployments while HUI concentrates on smaller, distributed hydrogen units for municipal applications and the transport sector.
"InEnTec’s system can process difficult waste such as used wind turbines, PFAs, tires, hazardous waste, and other indestructible materials," the company stated in its announcement.
HUI indicated it aims to become a platform company for hydrogen and waste conversion technologies, prioritizing commercially ready solutions while remaining open to earlier-stage technologies with scalability potential.
The company will continue advancing its proprietary waste plastic-to-hydrogen technology in regions where it deems such solutions commercially feasible, according to the statement.
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