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LONDON - My Club Europe PLC (JPJ:MCE), a UK-based custom teamwear provider, announced Wednesday its expansion into Ireland, France, Spain, and Germany, marking its first entry into the European market.
The company, which currently serves over 5,000 grassroots teams in the UK, will now offer its digital-first approach to kit design and supply to sports clubs across these four European countries. The expansion targets various sports including women’s football, netball, rugby, and padel across different competitive levels.
"This expansion means more European clubs can reduce the time, cost and complexity of sourcing kit," said Graham Anderson, My Club’s Head of International Management, in a press release statement. "Our platform gives them direct access to professional-level design, sustainable manufacturing, and a straightforward ordering process."
The company’s business model aims to address cost barriers to grassroots sports participation by providing customizable teamwear options. My Club combines design capabilities with AI-driven digital tools and sustainable manufacturing practices.
My Club’s product range includes standard kits and a fully bespoke Elite range. The company stated that its expansion continues its mission to transform how grassroots clubs source teamwear.
The announcement comes as My Club seeks to replicate its UK business model across European markets, focusing on providing kit solutions for clubs of varying sizes and competitive levels.
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