Street Calls of the Week
NEW YORK - The National Basketball Association (NBA) announced Wednesday a multi-year partnership with Amazon Web Services (AWS), designating the company as the official cloud and cloud AI partner of the NBA, WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media. The deal marks another strategic expansion for Amazon (AMZN), which InvestingPro data shows has grown to a $2.34 trillion market cap powerhouse with robust financial health metrics.
As part of the collaboration, the organizations will launch "NBA Inside the Game powered by AWS," a basketball intelligence platform that will process billions of data points to create interactive experiences for fans across NBA digital platforms. This expansion aligns with Amazon’s strong performance trajectory, with InvestingPro showing nearly 11% revenue growth in the last twelve months to $670 billion.
The new platform will introduce three AI-powered advanced statistics for the 2025-26 season: Defensive Box Score, which quantifies individual defensive contributions; Shot Difficulty, which evaluates every aspect of shot attempts; and Gravity, which measures how players create advantages for teammates without touching the ball.
"Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years to come," said NBA Executive Vice President Ken DeGennaro in the press release.
The partnership will also feature Play Finder, a technology that analyzes player movements across thousands of games, enabling instant search and retrieval of similar plays. This system will provide commentators with real-time alerts for historical context during broadcasts.
The NBA App, NBA.com, and NBA League Pass will run on AWS infrastructure, with plans to deliver in-language content and personalized experiences to global fans.
This agreement expands the NBA’s relationship with Amazon, which begins its 11-year media rights agreement this season. Prime Video will stream 66 regular-season NBA games globally and serve as the strategic partner for NBA League Pass subscriptions. The first NBA on Prime broadcast will feature a doubleheader on Friday, October 24, with the Celtics visiting the Knicks and the Lakers hosting the Timberwolves. For investors seeking deeper insights into Amazon’s strategic initiatives and financial outlook, InvestingPro offers comprehensive analysis through its Pro Research Report, available for over 1,400 top US stocks.
In other recent news, Amazon announced the launch of Amazon Grocery, a new private label brand offering over 1,000 food items. This brand consolidates Amazon Fresh and Happy Belly into a unified grocery collection, featuring products like fresh produce, dairy, meat, seafood, and snacks. Additionally, Amazon has partnered with FanDuel to become the official odds provider for NBA and WNBA on Prime Video, introducing features such as bet tracking for basketball fans. Furthermore, Amazon has expanded its Buy with Prime service to include products from lifestyle brands Dearfoams and Baggallini, allowing Prime members to enjoy benefits like fast, free delivery on these brands’ websites.
Mizuho has initiated coverage on Amazon with an Outperform rating, highlighting expectations for Amazon Web Services (AWS) growth to accelerate to 22% in 2026. This growth is anticipated as new capacity becomes available in the second half of 2025 and throughout 2026. Meanwhile, Citizens JMP has reduced its price target for The Trade Desk due to concerns over reduced advertising spending in certain sectors. Despite these headwinds, The Trade Desk maintains a Market Outperform rating. These developments underscore the dynamic nature of the market and the varying expectations from analysts.
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