Nexxen anticipates benefits from VIDAA-Vestel smart TV partnership

Published 15/07/2025, 12:38
Nexxen anticipates benefits from VIDAA-Vestel smart TV partnership

NEW YORK - Nexxen International Ltd. (NASDAQ:NEXN), a $630 million market cap digital advertising technology company with impressive 84% gross profit margins, announced Tuesday it expects to benefit from a new strategic partnership between VIDAA and Vestel, which will see VIDAA serve as the smart TV operating system for Vestel’s global connected TV manufacturing base.

The partnership is expected to expand VIDAA’s reach, particularly in Europe, as Vestel produces TVs for multiple brands including Toshiba, JVC, and Telefunken. Nexxen currently holds approximately 2.439% ownership in VIDAA and has a strategic partnership with the smart TV platform set to expire at the end of 2026. According to InvestingPro data, Nexxen maintains strong financial health with a perfect Piotroski Score of 9, indicating excellent operational efficiency.

In May, Nexxen signed a non-binding Memorandum of Understanding with VIDAA outlining a potential extension of their partnership beyond the current term, along with a possible increase in Nexxen’s investment in the platform.

According to the company, Vestel has also invested in VIDAA at a valuation comparable to the $25 million investment Nexxen made in August 2022.

"Our combined relationships with Hisense, VIDAA and now Vestel create a compelling value proposition for our partners while strengthening our unique data and media offerings within the European CTV advertising market," said Ofer Druker, Chief Executive Officer of Nexxen.

The company believes this agreement positively impacts all elements of its partnership with VIDAA, including exclusive access to VIDAA’s global automatic content recognition data and ad monetization in select markets.

VIDAA, which describes itself as the world’s second largest and fastest-growing smart TV platform, is owned by Hisense, the world’s second largest TV distributor.

This article is based on a press release statement from Nexxen International. InvestingPro analysis suggests the company is currently undervalued, with the stock showing an impressive 94% return over the past year. For deeper insights into Nexxen’s valuation and 11 additional ProTips, explore the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Nexxen International Ltd. reported several significant developments. The company completed the repurchase of 1,260,000 Ordinary Shares in May 2025, with approximately $24.8 million still available for future buybacks under its current program. Nexxen also revised its revolving credit facility, reducing the committed amount from $90 million to $50 million and extending the maturity to September 2027, reflecting a strong cash position. The firm is set to join the Russell 3000 Index, which will also include it in the small-cap Russell 2000 Index, a move that highlights its growth and visibility in the U.S. investment community. Raymond James maintained an Outperform rating with a $15.00 price target, emphasizing Nexxen’s strategic focus and product investments. JMP Securities also reiterated a Market Outperform rating with the same price target, noting Nexxen’s enhanced data capabilities and integration of generative AI. The company aims for approximately 40% EBITDA margins in the medium term, despite anticipating flat year-over-year EBITDA margins in 2025. Nexxen’s recent activities reflect its ongoing strategy to maintain a robust financial foundation and growth trajectory.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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