Nice partners with U.S. Open champion JJ Spaun as brand ambassador

HOBOKEN, N.J. - NiCE (NASDAQ:NICE), a technology company currently trading below its InvestingPro Fair Value with a "GREAT" financial health rating, announced Tuesday a multi-year brand ambassador partnership with professional golfer JJ Spaun, the 2025 U.S. Open Champion who currently ranks 7th in the Official World Golf Ranking.

Under the agreement, Spaun will display the NiCE logo on his shirt during competitions and serve as a brand ambassador for the customer experience technology company.

The partnership comes during a breakthrough year for both parties. Spaun captured his first major championship at the U.S. Open in 2025, contended at THE PLAYERS and the FedEx St. Jude Championship, and secured automatic qualification for the Ryder Cup.

"JJ’s journey is one every sports fan admires, years of dedication leading to a defining breakthrough," said Scott Russell, CEO of NiCE.

Spaun commented on the partnership: "Winning the U.S. Open was a defining moment in my career - proof of what’s possible with focus, consistency, and the right team around you. That’s why I’m so excited to partner with NiCE."

The collaboration highlights shared values of consistency and performance, according to the company’s press release statement. NiCE has expanded its AI capabilities in 2025, acquiring conversational AI leader Cognigy and launching its CXone Mpower platform.

NiCE provides AI-powered platforms that automate customer engagements across various industries in more than 150 countries worldwide, maintaining strong financial metrics with a healthy current ratio of 1.83 and robust cash flows that easily cover its debt obligations.

In other recent news, NICE Systems reported second-quarter 2025 earnings, with non-GAAP earnings per share of $3.01, slightly surpassing the consensus estimate of $2.99. The company’s revenue reached $727 million, exceeding analyst expectations of $713 million and marking a 9% year-over-year increase. Notably, NICE’s AI business showed significant growth, increasing by 42% to $238 million, with further expansion anticipated from the upcoming acquisition of Cognigy. JMP Securities reiterated its Market Outperform rating and maintained a $300 price target, emphasizing NICE’s expanding AI capabilities. Meanwhile, Barclays lowered its price target to $200, citing sector multiple compression, despite acknowledging the company’s strong fundamentals. Northland also reiterated its Outperform rating, noting the company’s cloud revenue growth of 12.3% year-over-year. DA Davidson adjusted its price target to $150, maintaining a Neutral rating, following NICE’s revenue outperformance due to product revenue pulled forward from future projections. These developments highlight the diverse analyst perspectives on NICE Systems’ financial health and future prospects.

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