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Introduction & Market Context
NowVertical Group Inc. (TSXV:NOW), a global data and AI company, presented its Q2 2025 results on August 28, 2025, revealing a mixed financial performance as the company continues its strategic shift toward enterprise clients. The presentation highlighted both challenges in quarterly revenue and progress in operating income and strategic account growth.
The company positions itself as making "enterprise AI possible" by transforming data into business value for large organizations. With operations across North America, EMEA, and Latin America, NowVertical serves over 250 clients, including more than 100 enterprise customers such as Adobe, Disney, GSK, NHS, Nike, and AstraZeneca.
As shown in the following slide highlighting NowVertical’s global presence and client base:
Quarterly Performance Highlights
NowVertical reported Q2 2025 revenue of $8.23 million, a 13% year-over-year decline from $9.44 million in Q2 2024. The company attributed this decrease to several factors: $1 million from multi-year license deal adjustments, $500,000 from Chile restructuring due to loss-making operations, and $760,000 from deferred Brazil government contracts.
The following chart illustrates the revenue comparison and factors behind the decline:
Despite the revenue decline, Q2 2025 operating income increased by 41% year-over-year to $0.6 million. However, adjusted EBITDA decreased to $1.03 million, down 29% from $1.46 million in Q2 2024.
First-half results painted a more positive picture, with H1 2025 revenue reaching $18.6 million (up 4% year-over-year), EBITDA of $3.55 million (up 36%), and operating income of $2.15 million (up 622% from $0.3 million in H1 2024).
The company’s performance overview is summarized in this slide:
The presentation also detailed the adjusted EBITDA and income from operations performance across quarterly and half-year periods:
These results fell short of market expectations, however. According to the earnings report, analysts had forecast revenue of $10.5 million for Q2 2025, and the company reported earnings per share of -$0.01, missing expectations. Following the earnings announcement, NowVertical’s stock dropped significantly, closing at $0.31, down nearly 9% in the most recent trading session and continuing a decline that began after the initial earnings release.
Strategic Initiatives
A key focus of NowVertical’s presentation was the growing importance of strategic accounts to its business model. The company reported that strategic accounts generated $11.8 million in revenue during H1 2025, plus an additional $1.6 million from 10 new strategic accounts. This represents a 97% growth over the comparable period.
The company has dramatically shifted its revenue mix toward these higher-value relationships, with strategic revenue now accounting for more than 70% of total revenue, up from less than 45% in 2023.
This strategic account growth is illustrated in the following chart:
NowVertical also announced a significant refinancing deal with HSBC, making $26 million available to the company. Of this amount, $14.7 million has been drawn ($6 million as a term loan and $8.7 million as a revolving facility), with the remaining $11.3 million available for working capital and other initiatives. The company stated that this refinancing reduces its cost of credit and improves cash outflows.
The details of the HSBC refinancing are shown here:
Forward-Looking Statements
Looking ahead, NowVertical outlined its growth strategy focused on three key areas: scalable strategic revenue, sustainable cash-generating operations, and multiple growth drivers. The company aims to achieve a $50 million revenue run rate and a $10 million EBITDA run rate, though no specific timeline was provided for these targets.
The presentation emphasized the importance of integration across accounts, partnerships, and capabilities to drive growth:
Market Reaction & Analysis
The market response to NowVertical’s Q2 results has been decidedly negative. Following the earnings announcement, the stock fell by 27.78% according to the earnings report, with continued pressure evident in recent trading. The stock is currently trading at $0.31, significantly below its 52-week high of $0.70 but well above its 52-week low of $0.08.
The disconnect between the company’s presentation, which emphasized strategic progress and operating income growth, and the market reaction highlights investor concerns about revenue growth and profitability. While NowVertical frames its revenue decline as the result of specific, identifiable factors, the substantial miss against analyst expectations suggests deeper challenges.
The company faces several risks moving forward, including intense competition in the rapidly growing cloud and AI market, potential macroeconomic pressures impacting client spending, and execution risks associated with its debt recapitalization and cost management efforts. However, the shift toward strategic accounts and the improved operating income in H1 2025 provide some positive indicators for the company’s long-term strategy.
As NowVertical continues its transformation toward higher-value enterprise relationships, investors will be watching closely to see if the company can translate its strategic initiatives into consistent revenue growth and improved profitability in the coming quarters.
Full presentation:
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