Nubank appoints Ethan Eismann as first chief design officer

SÃO PAULO - Nubank (NU), a digital financial services platform with a market capitalization of $62.5 billion, announced Thursday the appointment of Ethan Eismann as its first Chief Design Officer, a newly created executive position.

Eismann will report directly to founder and CEO David Vélez and will oversee global design strategy across all product lines. He will work with Product, Engineering, Marketing, and Business teams to drive innovation at the company, which serves more than 118 million customers across Brazil, Mexico, and Colombia. According to InvestingPro data, Nubank has demonstrated strong growth with revenue increasing by 33% over the last twelve months to $5.6 billion, solidifying its position as a prominent player in the digital banking sector.

Prior to joining Nubank, Eismann held leadership positions at several major technology companies. Most recently, he served as SVP of Design at Slack. His previous roles include Global Design Director at Airbnb, Design Director at Uber, and leadership positions at Google, where he led design for Google Payments, including Google Wallet and Android Pay.

At Adobe, Eismann led design for products like Photoshop and Illustrator and launched Adobe’s Creative Cloud, which transitioned the company to a subscription-based revenue model.

"Ethan’s expertise and proven ability to build exceptional digital products will be essential as we continue to innovate and expand, ensuring our design anticipates the needs of our customers," said Vélez in a press release statement.

Eismann commented on his appointment: "Throughout my career, I’ve been fortunate to work alongside exceptional teams building products that fundamentally change how people engage with technology and commerce. I’m excited to bring that same strategic approach to Nubank."

The appointment underscores Nubank’s focus on customer experience as the company continues to expand its ecosystem of products and services in the digital banking sector. InvestingPro analysis reveals the company maintains a GOOD financial health score, with analysts projecting continued profitability this year. For deeper insights into Nubank’s financial metrics and growth potential, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, Nu Holdings Ltd. announced a significant change in its executive team as Youssef Lahrech stepped down from his role as president and chief operating officer. Following his departure, CEO David Vélez will assume Lahrech’s responsibilities. Lahrech will continue to contribute to the company by serving as a permanent observer on the Audit and Risk Committee and as an expert advisor on strategic credit-related initiatives. In another development, Nu Holdings has invited Roberto de Oliveira Campos Neto, the former President of the Central Bank of Brazil, to join its management team. Campos Neto is expected to become the Vice Chairman of Nubank, Global Head of Public Policy, and a member of the Board of Directors starting July 1, 2025, after a mandatory six-month quarantine period. These changes come as Nu Holdings navigates through a dynamic financial landscape.

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