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Investing.com -- OpenAI is planning to monetize its video generation technology and share revenue with content rightsholders, according to CEO Sam Altman.
In a blog post, Altman revealed that user engagement with OpenAI’s video generation tools has exceeded expectations, with users creating more content than anticipated.
"People are generating much more than we expected per user, and a lot of videos are being generated for very small audiences," Altman wrote.
The company now faces the challenge of developing a sustainable business model for this technology. "We are going to have to somehow make money for video generation," Altman stated.
As part of this monetization strategy, OpenAI plans to share revenue with rightsholders who want their characters to be generated by users. Rightsholders include individuals or organizations that legally own rights to creative, intellectual, or proprietary works.
Altman acknowledged that developing the right revenue-sharing model will require experimentation, describing it as a process that will "take some trial and error." The company intends to begin implementing these changes "very soon," according to the blog post.
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