OpenAI selects Omnicom’s PHD as global media agency - AdAge

Published 06/08/2025, 15:58
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Investing.com -- OpenAI has appointed Omnicom Media Group’s PHD as its global media agency of record, AdAge reports, in a decision that indicates the artificial intelligence company’s expanding marketing plans.

The AI company has tasked PHD with handling its global media buying and planning operations. This partnership represents a significant step in OpenAI’s strategy to scale up its marketing efforts worldwide.

The selection of PHD, which operates under the Omnicom Media Group umbrella, positions the agency to manage media responsibilities across OpenAI’s international markets.

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