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COPENHAGEN - Pandora A/S announced Tuesday that Chief Marketing Officer Berta de Pablos-Barbier will become the company’s new President and CEO when current chief Alexander Lacik retires at the annual general meeting on March 11, 2026.
De Pablos-Barbier, who joined Pandora in November 2024, has led the company’s strategic positioning as a full jewelry brand. She brings 30 years of international executive experience from global luxury and consumer goods brands, having previously served as President & CEO of LVMH’s champagne brands Moët & Chandon, Dom Perignon and Mercier.
The announcement follows what the company described as a diligent global search process as part of the board’s long-term succession planning.
"She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion and fast-moving consumer goods," said Peter Ruzicka, Chair of the Board of Directors, in the press release.
Lacik, who has led Pandora since April 2019, will retire after nearly seven years at the helm. During his tenure, the company’s revenue grew by 45% and its global workforce expanded from 24,000 to 37,000 employees.
"After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere," Lacik stated.
The leadership change comes as Pandora continues to implement its Phoenix strategy, which aims to transform the company into a full jewelry brand. The world’s largest jewelry brand operates approximately 6,800 points of sale across more than 100 countries, including over 2,700 concept stores.
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