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Investing.com -- Patreon, the platform that connects creators directly with fans through subscriptions, has launched a new podcast network program. This initiative will make Patreon a hub for fan interaction and exclusive benefits for shows from leading podcast networks.
Starting from today, select podcasts from Sony (NYSE:SONY) Music and Amazon (NASDAQ:AMZN)’s Wondery will be available on Patreon. These include "Getting Better with Jonathan Van Ness," "Lipstick on the Rim," and "This Is History" from Sony Music, and "Scamfluencers," "Killer Psyche," and "Kurt Krömer - Feelings" from Wondery. The platform anticipates more networks joining soon.
In the last year, podcasters on Patreon earned over $472 million from more than 6.7 million paid memberships. This makes podcasting the highest-earning category of creativity on the platform. Patreon also offers creators the ability to provide a free membership tier alongside subscriptions, allowing them to customize their offerings and build a community that could lead to future paid members.
Patreon’s tools and services have led to long-term audience growth for podcasters. The platform now boasts over 100 million total memberships, a number that continues to grow due to ongoing improvements to discovery and free membership. These enhancements provide creators with effective ways to reach and involve more fans in their Patreon communities.
The platform also plans to offer the ability to house all podcast episodes, both free and paid, new and old, on Patreon through RSS syncing and importing. This feature will provide more media for potential new fans to discover. For creators with multiple podcast shows, Patreon will allow them to organize these podcasts into multiple show feeds.
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