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SAN JOSE - PayPal (PYPL), a prominent player in the financial services industry with a market capitalization of $63.91 billion, introduced a new feature called PayPal links on Monday, allowing users to send and receive money through personalized, one-time links that can be shared across various messaging platforms. According to InvestingPro analysis, PayPal currently appears undervalued, suggesting potential upside for investors.
The service is initially available to U.S. users, with international expansion to the UK, Italy, and other markets planned for later this month, according to a company press release.
The new feature enables users to create payment links through the PayPal app that can be shared via text messages, direct messages, emails, or chat applications. Each link is private, designed for one-time use, and expires after 10 days if unclaimed.
PayPal also announced plans to integrate cryptocurrency directly into its peer-to-peer payment system, which will allow U.S. users to send Bitcoin, Ethereum, PYUSD, and other cryptocurrencies to PayPal, Venmo, and other digital wallets that support crypto transactions.
"Whether you’re texting, messaging, or emailing, now your money follows your conversations," said Diego Scotti, General Manager of PayPal’s Consumer Group, in the statement.
The company reported that its peer-to-peer and other consumer total payment volume increased 10% year-over-year in the second quarter, while Venmo experienced its highest total payment volume growth in three years. This growth contributes to PayPal’s overall revenue growth of 4.07% and maintains its profitable status with a P/E ratio of 14.36. For deeper insights into PayPal’s financial performance and growth prospects, investors can access comprehensive analysis through InvestingPro’s detailed research reports.
PayPal emphasized that personal transfers between friends and family through its platforms remain exempt from 1099-K tax reporting requirements.
This announcement follows the recent launch of PayPal World, which the company describes as a global platform connecting major digital payment systems and wallets.
In other recent news, PayPal Holdings Inc. reported its second-quarter results, which led to various analyst reactions. Mizuho lowered its price target for PayPal to $84.00 from $87.00, maintaining an Outperform rating due to a modest deceleration in payment volume growth. Keefe, Bruyette & Woods reiterated an Outperform rating with an $85.00 price target, raising earnings per share estimates for 2025 and 2026, citing higher net revenues and a lower tax rate. Meanwhile, Truist Securities maintained a Sell rating and a $68.00 price target, expressing concerns about the quality of PayPal’s growth drivers. In Germany, PayPal experienced a temporary service disruption, which has since been resolved. However, several German banks blocked direct debits related to suspicious transactions, causing delays for merchants. These developments provide a mixed outlook for PayPal, reflecting differing analyst opinions and operational challenges in the German market.
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