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NEW YORK - PebblePost, a performance marketing company specializing in Programmatic Direct Mail and Connected TV (CTV), announced Thursday the appointment of Will Harrington as Chief Revenue Officer. The company, which maintains strong financial health according to InvestingPro metrics, operates with an impressive 53% gross profit margin and minimal debt exposure.
Harrington brings experience from previous senior leadership roles at Criteo, Vayner3, and MiQ Digital, where he focused on scaling commercial teams and building client partnerships.
The appointment is part of PebblePost’s ongoing leadership expansion, following the addition of Amit Nigam as SVP, Head of Product, and Ryan Horn as SVP, Head of Marketing over the past 18 months.
"Marketers are under more pressure than ever to drive real, measurable outcomes and cut through the alphabet soup of adtech," said Jacob Ross, CEO of PebblePost, in the company’s press release.
PebblePost recently launched Performance CTV, which the company claims delivers an average of 23x incremental return on ad spend and a 36% lift in conversion rate. Want deeper insights into PebblePost’s performance metrics and growth potential? InvestingPro subscribers get access to over 10 additional exclusive ProTips and comprehensive financial analysis.
The company states its Performance Marketing Engine utilizes both online and offline data to identify and reach U.S. households, with access to transaction and intent signal data.
Harrington said he was drawn to the company’s "ability to combine the precision and measurability of digital with the immersive power of TV." The company’s strong market position is reflected in its healthy cash flows and solid balance sheet structure, according to recent financial data.
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