Peloton names Megan Imbres as CMO, promotes Francis Shanahan to CTO

Published 12/06/2025, 21:38
© Reuters

NEW YORK - Peloton Interactive, Inc. (NASDAQ:PTON), the fitness technology company currently valued at $2.91 billion, announced Thursday the appointment of Megan Imbres as Chief Marketing Officer and the promotion of Francis Shanahan to the newly created position of Chief Technology Officer. According to InvestingPro data, the company’s stock has shown remarkable resilience with a 92% return over the past year, despite ongoing profitability challenges.

Imbres, who will join Peloton on July 7, will oversee global brand and product marketing, growth marketing, creative, consumer insights, and member engagement. She brings over 20 years of experience with direct-to-consumer brands, most recently serving as Managing Director of Apple Marcom LA where she oversaw campaigns including the Apple Music Super Bowl Halftime Show. Her previous roles include positions at Netflix, Amazon Ads, and Quibi.

Shanahan, who has been with Peloton since March 2021 as Senior Vice President of Connected Fitness Software, will lead the company’s engineering and technical teams in his new role. He will also spearhead the company’s customer-facing AI innovation strategy and guide product architecture.

"Megan’s experience in growing direct-to-consumer subscription businesses, her creative instincts, and her track record of delivering culturally resonant campaigns will propel us on our path towards growth," said CEO Peter Stern in the press release.

Chief Product Officer Nick Caldwell, to whom Shanahan will report, stated that Shanahan "has been an instrumental partner in our product organization and understands the important role AI plays in our connected fitness ecosystem."

Peloton, founded in 2012 and headquartered in New York City, provides fitness equipment, software, and instruction to millions of members across the US, UK, Canada, Germany, Australia, and Austria. While the company faces a projected revenue decline this year and currently trades near Fair Value according to InvestingPro analysis, its strong liquidity position with a current ratio of 1.65 suggests stable operational capacity. Investors seeking deeper insights into Peloton’s financial health and growth prospects can access the comprehensive Pro Research Report, available exclusively on InvestingPro, along with 8 additional key ProTips for informed decision-making.

The announcement was made in a company press release issued Thursday.

In other recent news, Peloton Interactive reported its third-quarter 2025 financial results, revealing a mixed performance. The company achieved revenue of $624 million, slightly surpassing forecasts, although earnings per share (EPS) missed expectations, coming in at -$0.12 against a forecast of -$0.07. Peloton’s adjusted EBITDA showed significant improvement, marking the fifth consecutive quarter of positive results, with free cash flow reaching $95 million. Macquarie analysts responded positively by raising Peloton’s stock target to $10, citing strong growth and effective cost management. Meanwhile, Citi adjusted its price target for Peloton to $8.50, maintaining a Neutral rating, reflecting cautious optimism about the company’s growth initiatives.

UBS analysts also maintained a Neutral rating on Peloton, with a steady price target of $7.50, noting slightly improved EBITDA forecasts due to cost savings. The firm highlighted that Peloton’s Free Cash Flow guidance was raised to $250 million, although the growth rate is expected to slow in FY’26. Telsey Advisory Group lowered its price target to $8, retaining a Market Perform rating, expressing concerns about Peloton’s strategy to stabilize subscriber trends. Despite the mixed signals from analysts, Peloton’s strategic initiatives under its new CEO, including cost restructuring and expanding product offerings, remain focal points for the company moving forward.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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