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Peloton stock target upgraded, rating held on strategic shift

EditorNatashya Angelica
Published 04/11/2024, 16:56
PTON
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On Monday, BMO Capital Markets updated its view on Peloton Interactive (NASDAQ:PTON) shares, increasing the price target to $8.50 from the previous $6.50. The firm kept its Market Perform rating on the stock unchanged. The adjustment reflects Peloton's strategic shift towards profitability, which has shown tangible progress according to the analyst at BMO.

The analyst highlighted Peloton's recent financial performance, noting the company's effective pivot towards improving profitability. This shift has not gone unnoticed, as the analyst has previously advocated for Peloton to prioritize profitability over expansion. The latest financial results from Peloton were cited as further evidence of the company's successful adjustment in strategy.

Despite acknowledging the improvements, the analyst expressed concern regarding the company's waning subscription revenues and increasing customer churn. The focus remains on the company's ability to maintain its core customer base while capitalizing on the cash flow from its high-margin Subscription segment.

The report suggests that Peloton has significant potential to increase its EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) if it continues to focus on profitability. However, there is a noted risk of a downturn if the company shifts its focus back to pursuing growth aggressively.

BMO Capital Markets looks forward to engaging with Peloton's new CEO, Barry Stern, to discuss the company's direction and the implications of the strategic decisions being made. The firm's updated price target indicates a level of cautious optimism about Peloton's future financial performance and strategic direction.

In other recent news, Peloton Interactive Inc . has seen a rise in stock price targets set by both Macquarie and Telsey Advisory Group, following a strong first-quarter performance that exceeded market expectations.

The company's focus on cost reduction led to an approximately 18% increase in its FY25 EBITDA guidance. However, despite these positive financial strides, both firms maintain a neutral rating due to concerns over declining subscription numbers and revenues.

Peloton's recent developments also include a leadership change with the appointment of Peter Stern as CEO, set to take effect in January. The company has also launched a marketing campaign targeting millennial males, featuring football stars T.J. and J.J. Watt, in an effort to broaden its customer base.

In addition, Peloton has announced plans for international expansion, particularly in Germany, and has launched a new retail model in Nashville. These developments come as part of the company's ongoing efforts to adapt to market demands and internal changes.

The company's first-quarter results reported an impressive $13 million in GAAP operating income, $11 million in free cash flow, and $116 million in adjusted EBITDA. Its connected fitness subscription base now boasts over 6 million members, generating $1.7 billion in annualized subscription revenue at a 68% gross margin.

InvestingPro Insights

Recent data from InvestingPro sheds additional light on Peloton's financial situation and market performance, complementing BMO Capital Markets' analysis. The company's market capitalization stands at $2.77 billion, reflecting its current position in the fitness technology sector.

InvestingPro Tips highlight Peloton's significant return over the last week, with a 13.28% price total return. This short-term gain aligns with the analyst's recognition of the company's progress towards profitability. However, the tip indicating that analysts anticipate a sales decline in the current year underscores the concerns raised about waning subscription revenues and customer churn.

Peloton's financial metrics reveal a mixed picture. While the company boasts a gross profit margin of 45.53% for the last twelve months, it still faces profitability challenges with an operating income margin of -9.88% over the same period. This data supports the analyst's emphasis on Peloton's need to focus on profitability.

For investors seeking a more comprehensive analysis, InvestingPro offers 11 additional tips that could provide deeper insights into Peloton's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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