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LONDON - PensionBee Group plc, an online pension provider, has announced its first-quarter results for 2025, showcasing a 20% year-on-year increase in Assets under Administration (AUA) to £5.8 billion. The company attributes this growth to robust net flows from both new and existing customers, with a continued high customer retention rate of over 95%.
The number of invested customers rose by 14% compared to the same period last year, reaching 275,000. The company’s prompted brand awareness remained stable at 56%. Group revenue for the quarter increased by 23% to £9.1 million, with Last Twelve Months (LTM) revenue up by 34% to £34.9 million. PensionBee achieved a breakeven of £0.5 million on an LTM basis, a significant improvement from the £(5.3) million loss reported in the previous year.
Romi Savova, CEO of PensionBee, expressed satisfaction with the company’s performance, citing strong Q1 results despite economic challenges. She emphasized the commitment to providing customers with support and tools for a secure retirement. PensionBee’s UK marketing investment for the quarter totaled £4.1 million, part of a strategy to grow its customer base throughout 2025.
In the UK, PensionBee focused on enhancing its technology platform with new automations and introduced ’Beetrix’, an internal AI bot aimed at improving productivity. The company reported a 16% year-on-year productivity improvement, measured as the number of invested customers per staff member.
PensionBee’s US business, launched in partnership with State Street (NYSE:STT), continued to build brand awareness and develop its customer base through direct-to-consumer marketing and employer-to-consumer approaches. The company made several functionality enhancements for US customers, including the launch of a Roth IRA and new transfer automations.
Looking forward, PensionBee reiterates its revenue and profitability objectives, aiming to reach over £100 million in group revenue in the short to medium term and a group Adjusted EBITDA margin of approximately 20% by year five.
The information in this article is based on a press release statement from PensionBee Group plc.
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