Perficient expands partnership with Atlanta's sports franchises

Published 03/09/2024, 14:28
Perficient expands partnership with Atlanta's sports franchises

SAINT LOUIS & ATLANTA – Perficient , Inc. (NASDAQ:PRFT), a global digital consultancy firm, has announced the extension of its partnership with AMB Sports and Entertainment, becoming the Official Digital Strategy Partner of the NFL's Atlanta Falcons. This multi-year agreement builds upon Perficient’s existing relationship with Atlanta United of Major League Soccer and will focus on enhancing fan engagement through advanced digital technologies.

The new partnership aims to leverage Perficient's expertise in digital transformation to improve the fan experience for the Falcons, implementing innovative solutions that will engage supporters both during game days and throughout the year. The collaboration underscores Perficient's commitment to investing in the Atlanta community and delivering customer-centric experiences.

Bill Davis, Perficient’s senior vice president of marketing, expressed enthusiasm about the partnership, citing Atlanta's position as a bustling business hub and the Falcons’ dedication to customer experience and community involvement. Perficient plans to deploy technologies including General AI to drive impactful solutions across Arthur M. Blank Sports and Entertainment properties.

Nana-Yaw Asamoah, senior vice president and chief commercial officer at AMBSE, welcomed Perficient to the Falcons partner family, highlighting the value they've already brought to Atlanta United and the anticipated digital advancements for the Falcons' operations and fan interactions.

Perficient's partnership portfolio includes sports teams across various leagues, such as the Dallas Mavericks and Minnesota Timberwolves of the NBA, the St. Louis Cardinals of MLB, and PGA TOUR professional Sepp Straka.

The announcement of this partnership is based on a press release statement and further information can be found on Perficient's official website. The forward-looking statements within the press release are subject to risks and uncertainties that could cause actual results to differ materially from those projected.

In other recent news, Perficient Inc. reported a 7% decline in revenue to $215.3 million and a 57% decrease in net income to $11.6 million in its first-quarter results. The company has also launched Scarlett, a global AI chatbot for employees, aimed at enhancing productivity and streamlining access to information. Perficient Inc.'s shareholders have approved the proposed acquisition by affiliates of BPEA Private Equity Fund VIII, known as EQT (ST:EQTAB) Asia, marking a significant step in the technology services sector.

The company is also advancing in its merger process with Plano HoldCo, Inc. Both the acquisition and merger are subject to customary closing conditions, including necessary approvals from governmental authorities. Following these developments, William Blair has downgraded Perficient's rating from Outperform to Market Perform.

These are recent developments for Perficient Inc., as it continues its digital transformation and process optimization strategy, with a focus on transforming business information into strategic assets. The company's Generative AI Innovation Group and its GenAI Innovation Lab are leading the way in leveraging generative AI for internal and client-facing tools. Perficient's advancements in AI and mergers mark important strides in the technology services sector.

InvestingPro Insights

As Perficient, Inc. (NASDAQ:PRFT) expands its sports partnership portfolio with the Atlanta Falcons, it's important for investors to understand the financial health and market position of the company. With a market capitalization of $2.64 billion, Perficient stands as a significant player in the digital consultancy space. The company's commitment to enhancing fan engagement through digital transformation is reflected not only in their strategic partnerships but also in their financial metrics.

InvestingPro data shows that Perficient has a Price to Earnings (P/E) ratio of 34.3, which is adjusted to 32.87 for the last twelve months as of Q2 2024, indicating that the stock is trading at a high earnings multiple. This high valuation multiple is also echoed in their Price to Book (P/B) ratio of 4.63, suggesting that investors are willing to pay a premium for the company's assets relative to its net book value. Despite a slight decrease in revenue growth of -4.4% over the last twelve months as of Q2 2024, the company maintains a strong gross profit margin of 35.58%, illustrating its ability to manage costs effectively.

An InvestingPro Tip worth noting is that Perficient's stock generally trades with low price volatility, providing a level of stability in an investor's portfolio. Additionally, the company's stock is trading near its 52-week high, with the price at 99.56% of the peak, which could indicate investor confidence in the firm's current strategy and market position.

For those interested in a deeper dive into Perficient's performance and potential investment opportunities, there are 11 additional InvestingPro Tips available, including insights on profitability, analyst predictions, and dividend policies. These can be accessed through the InvestingPro platform at https://www.investing.com/pro/PRFT.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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