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NEW YORK & TEL AVIV - Perion Network Ltd. (NASDAQ & TASE:PERI) announced Tuesday the launch of its DOOH Player, completing the company’s full-stack technology solution for Digital-Out-of-Home and Retail Media advertising.
The new player integrates with Perion’s existing Ad Server, Header Bidder, and SSP components to create an end-to-end solution aimed at replacing fragmented legacy systems in the DOOH advertising space.
"Media owners and digital signage partners are looking for technology that simplifies operations, supports direct & programmatic growth, and provides greater transparency and control," said Tal Jacobson, Perion’s CEO.
The DOOH Player offers several key features including dynamic ad serving that replaces traditional scheduling with goal-based delivery, programmatic flexibility for advanced buying types, offline support for maintaining campaign pacing during network disruptions, and hardware-agnostic compatibility across various operating systems.
The solution is designed to work with Windows, Linux, Android, and System-on-Chip devices, enabling integration with global display manufacturers and digital signage providers.
Perion’s new offering aims to provide media owners with a unified platform to create, manage and deliver ad campaigns while maximizing both direct and programmatic revenue streams.
The company positions this launch as a significant step in its strategy to build what it calls a Marketing Operating System that unifies ad delivery, optimization, and monetization across multiple channels.
According to the press release statement, the completion of Perion’s DOOH full-stack solution strengthens its position in connecting open and closed web environments while expanding into channels that offer measurable performance and recurring revenue opportunities.
In other recent news, Perion Network Ltd. announced the launch of its Performance CTV Solution, expanding its Perion One unified platform. This new solution is designed to meet the increasing demand for measurable advertising results in Connected TV. Advertisers can now run data-driven campaigns across major streaming platforms such as Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV. The solution integrates AI-powered creative optimization and attribution technology with premium inventory. This development aims to transform Connected TV into a full-funnel, ROI-focused channel. The launch is part of Perion’s ongoing efforts to enhance its advertising capabilities. These recent developments highlight Perion’s commitment to innovation in the advertising technology space.
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