PROS smart price optimization solution now available on SAP Store

Published 21/10/2025, 14:42
PROS smart price optimization solution now available on SAP Store

HOUSTON - PROS Holdings, Inc. (NYSE:PRO), a $1.1 billion market cap company specializing in AI-powered pricing solutions, announced Tuesday that its Smart Price Optimization and Management solution is now available on SAP Store, the online marketplace for SAP and partner offerings. According to InvestingPro data, the company has demonstrated strong momentum with a 45.4% price return over the past six months.

The AI-powered pricing solution integrates with SAP S/4HANA Cloud and SAP Business Technology Platform to deliver real-time pricing capabilities for enterprise customers, according to a company press release. The company has maintained steady growth with revenue reaching $342.7 million, showing an 8% year-over-year increase.

The solution aims to help businesses respond to market changes while maintaining profitable pricing strategies across sales channels. Key features include AI-powered price optimization that adapts to market fluctuations, centralized pricing governance with unified views, and advanced analytics dashboards for monitoring margins and revenue trends.

"By integrating with SAP, we are transforming pricing into a connected, intelligent capability within the SAP ecosystem," said Dan Sincavage, SVP of Global Alliances at PROS.

The availability on SAP Store gives PROS access to SAP’s customer base seeking pricing solutions that work within their existing technology infrastructure. SAP Store currently offers more than 2,300 solutions from SAP and its partners.

PROS participates in the SAP PartnerEdge program, which provides tools and support for developing business applications that integrate with SAP systems.

PROS Holdings specializes in AI-powered SaaS pricing and selling solutions that help businesses optimize their commerce operations across multiple channels. While currently showing signs of being overvalued according to InvestingPro analysis, the company maintains a GOOD overall financial health score. Discover more insights and 8 additional ProTips about PROS Holdings with an InvestingPro subscription, including detailed analysis in the comprehensive Pro Research Report available for over 1,400 US stocks.

In other recent news, PROS Holdings, Inc. reported a strong performance in the second quarter of 2025, exceeding earnings expectations with an earnings per share (EPS) of $0.13, compared to the forecast of $0.06. The company’s revenue reached $88.7 million, slightly surpassing the anticipated $87.67 million. Additionally, PROS Holdings has entered into a definitive agreement to be acquired by Thoma Bravo, a software investment firm, in an all-cash transaction valued at approximately $1.4 billion. As part of the acquisition terms, PROS shareholders will receive $23.25 per share in cash. Thoma Bravo has announced plans to operate PROS’ travel business as a standalone platform while integrating its B2B segment with Conga. Conga has agreed to binding preliminary terms to acquire the B2B business of PROS Holdings. This acquisition by Conga is expected to close in the first quarter of 2026, pending customary conditions and regulatory approvals. These recent developments reflect strategic moves in the industry involving PROS Holdings and Thoma Bravo.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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