PublicSquare adds Apple Pay and Google Pay to payment platform

WEST PALM BEACH - PSQ Holdings, Inc. (NYSE:PSQH), the parent company of PublicSquare and a $110 million market cap fintech firm, announced Monday the integration of Apple Pay and Google Pay into its PSQ Payments platform. According to InvestingPro data, the company maintains a healthy current ratio of 4.52, indicating strong short-term financial stability.

The addition of these digital wallet options aims to provide merchants with mobile payment capabilities that customers have increasingly requested, according to a company press release.

"This launch is a direct response to merchant feedback. Apple Pay and Google Pay were at the top of their wishlist," said Michael Seifert, Chairman and CEO of PublicSquare.

The company stated that a business in the travel industry is serving as the launch customer for this new feature. This marks an expansion beyond PublicSquare’s traditional merchant base in outdoor recreation and Second Amendment businesses.

The integration comes as mobile payment adoption continues to grow in the United States. According to data cited in the company’s statement, over 50% of U.S. smartphone users currently use mobile wallets at checkout, with Apple Pay accepted by more than 90% of U.S. retailers and having over 550 million users globally.

PSQ Payments, developed by PublicSquare, utilizes tokenization and secure wallet technology to protect transaction data. The company describes its payment system as having triple redundancy to ensure stability.

PublicSquare operates as a marketplace and payments ecosystem with segments in financial technology, marketplace services, and consumer brands. InvestingPro analysis indicates the company maintains a FAIR financial health score, with its next earnings report due on August 7. For deeper insights into PSQH’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, PSQ Holdings Inc. reported a remarkable 95% increase in revenue for the first quarter of 2025, reaching $6.75 million. The company’s gross margin also saw a significant improvement, rising to 58% from 43% in the previous year, while operating expenses decreased by 10%. In addition to financial performance, PSQ Holdings announced plans to explore a Digital Asset Treasury Strategy, potentially investing in Bitcoin and stablecoins to diversify its reserves. This initiative aligns with the company’s commitment to decentralized finance, as stated by CEO Michael Seifert. Moreover, PSQ Holdings held its annual stockholder meeting, electing Blake Masters and Dusty Wunderlich as Class II directors and ratifying UHY LLP as its independent accounting firm. The company is also utilizing proceeds from its at-the-market offering program for various corporate purposes, including the digital asset strategy. Analyst notes from firms such as Roth Capital Partners and Texas Capital Securities suggest a positive outlook on the company’s strategic positioning. These developments highlight PSQ Holdings’ focus on financial innovation and strategic growth.

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