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SUSSEX, Wis. - Quad/Graphics, Inc. (NYSE: QUAD), a global marketing solutions provider with a market capitalization of $324 million and annual revenue of $2.7 billion, has announced a strategic partnership with Adalytics, a leader in advertising analytics, to implement new protocols and exclusion filters aimed at reducing non-human traffic in digital media campaigns. According to InvestingPro analysis, the company currently appears undervalued based on its Fair Value assessment. This initiative positions Quad and its media agency, Rise, at the forefront of the industry in combating ad fraud and enhancing media transparency.
The partnership will integrate Adalytics’ tools for proactive protection against low-quality media and advanced impression-level analysis into Quad’s marketing solutions. Rise will bolster its service offerings with these capabilities, including media-quality monitoring, brand-safety analysis, and supply-path optimization.
Joshua Lowcock, President of Media for Quad, emphasized the importance of delivering media to real humans in the current technology-rich landscape. He stated that the collaboration with Adalytics reinforces Quad’s commitment to ensuring their clients’ media investments are effective and yield maximum returns.
Dr. Krzysztof Franaszek, Founder of Adalytics, highlighted Quad’s proactive approach to media quality issues and the joint goal to optimize media performance for advertisers. The partnership will also involve developing custom research solutions tailored to the diverse needs of Quad’s client base.
This move by Quad and Rise is a significant step in their mission to set new industry standards for quality assurance, transparency, and accountability within the digital advertising ecosystem. The company’s strategic initiatives come at a time when it maintains a solid EBITDA of $224 million, though InvestingPro data indicates some volatility in its financial metrics, with a beta of 1.59 reflecting higher market sensitivity than average.
Quad, known for its marketing experience solutions, serves a wide range of clients, including blue-chip companies across various sectors. The company’s full-service media agency, Rise, is recognized as a leading agency in the U.S. Adalytics specializes in providing brands with tools and insights to make informed media investment decisions and improve return on investment. With a dividend yield of 4.85% and an overall financial health score rated as "FAIR" by InvestingPro, which offers comprehensive analysis and 8 additional key insights about QUAD in its Pro Research Report, the company continues to maintain its market position while focusing on operational improvements.
This announcement is based on a press release statement and reflects Quad’s ongoing efforts to address the challenges of digital media protection and transparency.
In other recent news, Quad Graphics Inc (NYSE:QUAD). reported its fourth-quarter earnings for 2024, showing a slight miss in earnings per share (EPS) compared to forecasts. The company posted an EPS of $0.36, falling short of the expected $0.37. Revenue for the quarter was $708 million, which was below the anticipated $726.5 million. Despite these shortfalls, Quad Graphics’ stock price saw an increase, indicating investor confidence in the company’s strategic direction. The company has been focusing on integrated solutions and AI-driven innovations, which now account for a significant portion of its net sales. Additionally, Quad Graphics reduced its net debt by $120 million over the year. Looking ahead, the company projects a decline in organic net sales for 2025 but plans to continue investing in technology, AI, and data capabilities. Analyst firms have not provided any recent upgrades or downgrades for the company’s stock.
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