Quad named agency of record by Scandinavian Designs furniture

SUSSEX, Wis. - Quad/Graphics, Inc. (NYSE:QUAD), a marketing services provider currently valued at $311 million and showing strong market performance with a 49% return over the past year, has been selected as the agency of record by Scandinavian Designs, a nationwide retailer of modern home furnishings, according to a press release statement issued Wednesday. According to InvestingPro analysis, the company appears undervalued based on its Fair Value estimates.

The partnership will consolidate Scandinavian Designs’ creative and media strategy, planning and execution under Quad, which will work to expand the furniture retailer’s e-commerce presence and revive its catalog program.

Quad’s work will include services from its creative agency Betty and media agency Rise, providing strategic direction, content production, and integrated media management. The company will also handle printing for Scandinavian Designs’ catalog, which had been previously discontinued.

"This AOR partnership is a testament to the impact of Quad’s fully integrated marketing approach," said Mark Gehler, Chief Administrative Officer at Scandinavian Designs.

Kevin Bridgewater, Senior Vice President of Strategic Retail Solutions at Quad, noted that Scandinavian Designs is "creating true omnichannel purchase journeys through their in-store, at-home and e-commerce efforts."

Scandinavian Designs, headquartered in Boise, Idaho, currently operates 44 showroom locations across 15 states and has been selling Nordic-inspired furniture designs since 1963.

Quad employs approximately 11,000 people in 11 countries and serves about 2,100 clients. The company offers marketing and print services that integrate creative, production and media solutions.

In other recent news, Quad/Graphics reported its second-quarter 2025 earnings, showing a mixed financial performance. The company posted earnings per share (EPS) of $0.11, which fell short of analysts’ expectations of $0.14, marking a negative surprise of 21.43%. However, revenue exceeded projections, reaching $572 million compared to the forecast of $554.85 million, a positive surprise of 3.09%. Despite the revenue beat, the earnings miss raised concerns among investors about the company’s profitability. Additionally, Rosenblatt adjusted its price target for Quad/Graphics to $8.60 from $8.90, while maintaining a Buy rating on the stock. This adjustment was made following the company’s second-quarter results, which Rosenblatt described as "in-line" with expectations. Quad/Graphics also reiterated its guidance during the earnings report. These developments highlight the company’s ongoing financial challenges and investor sentiment.

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