REA Group to acquire majority stake in 3D property tech firm iGUIDE

Published 02/10/2025, 12:06
REA Group to acquire majority stake in 3D property tech firm iGUIDE

WATERLOO, Ontario & MELBOURNE, Australia - REA Group (ASX:REA) announced Thursday it has agreed to acquire a 61.5% stake in Planitar Inc., the Canadian company behind iGUIDE, a platform that creates immersive 3D virtual property tours and floor plans.

iGUIDE uses proprietary camera systems with LiDAR and 360° imagery to map property interiors and exteriors. The technology is widely used in Canada, with the company reporting that 25% of all Canadian homes sold in 2025 feature an iGUIDE tour.

The acquisition aims to enhance REA’s consumer offerings on its realestate.com.au platform, which serves over 12 million Australians monthly. As part of the transaction, iGUIDE will establish sales and operations in Australia later this year.

"I’m delighted to welcome the iGUIDE team into REA and look forward to introducing iGUIDE’s leading 3D tour and floor plan technology to the Australian market," said Owen Wilson, REA Group Chief Executive Officer.

According to REA Group, less than five percent of property listings currently feature 3D tours, but the company expects this number to grow as technology advances.

Following completion of the deal, iGUIDE co-founder Alexander Likholyot will transition to a Strategic Advisor and Director role, while Jarrad Morden will become the new CEO. The company will continue to operate under its current structure and brand.

The transaction is subject to certain conditions and is expected to complete shortly. Financial details of the acquisition were not disclosed in the press release statement.

In other recent news, REA Group has released its fiscal year 2025 results, which met consensus estimates. Despite the company’s robust earnings report, JPMorgan has downgraded REA Group’s stock rating from Overweight to Neutral. The investment firm also adjusted its price target for the company from AUD250.00 to AUD240.00. The downgrade was attributed to competition concerns in the market. These developments come as the company’s shares experienced a notable increase, although this was not a factor in the downgrade decision. JPMorgan’s analysis highlights the competitive pressures facing REA Group despite its strong financial performance.

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