Reborn Coffee partners with Tori AI for smart cafe solutions

Published 14/05/2025, 13:38
Reborn Coffee partners with Tori AI for smart cafe solutions

BREA, Calif. - Reborn Coffee Inc. (NASDAQ: REBN), a specialty coffee retailer trading at $2.91 per share with a market cap of $13.29 million, has signed a Memorandum of Understanding with Tori AI to integrate artificial intelligence into its operations, aiming to improve efficiency and customer experience. The company, which has seen its stock surge over 157% in the past six months according to InvestingPro data, is pursuing this non-binding MOU to implement AI for tasks such as dynamic ordering, inventory management, and personalized service.

The collaboration is expected to introduce AI-driven systems into Reborn Coffee’s drive-thru services, starting with a new location in Las Vegas, NV. With impressive gross profit margins of 62.81% and anticipated sales growth this year, these AI systems, developed by Tori AI, have been successfully implemented in various high-functioning environments, including hospitality and retail sectors.

Reborn Coffee’s CEO, Jay Kim, emphasized the transformative potential of the partnership, stating that it’s not just about adding technology but revolutionizing store operations. The upcoming AI-enhanced drive-thru will serve as a testament to this vision, offering an efficient ordering experience that leverages real-time customer data.

While the MOU outlines the intent to explore collaboration, any future agreements will require separate binding contracts. The announcement reflects Reborn Coffee’s commitment to innovation in the café industry and positions the company as a forward-thinking leader.

Tori AI specializes in smart automation and optimizing physical environments, providing solutions that aim to streamline operations and enhance customer interactions through data-driven insights.

This news is based on a press release statement and does not endorse any claims made. The information presented is subject to change, and potential risks and uncertainties could affect the actual outcomes of these forward-looking statements.

In other recent news, Reborn Coffee Inc. has announced several strategic developments aimed at expanding its market presence globally. The company has partnered with Otonomus Hotel to introduce an autonomous drive-thru coffee service, integrating AI technology to enhance the hospitality experience. Additionally, Reborn Coffee is expanding its operations in Asia with the establishment of a Central China Supply Chain Headquarters in Dawu County, focusing on matcha-based products. This move includes a partnership with a China-Japan joint venture to secure a stable supply of high-quality matcha for distribution across Asia and the UAE. In another strategic partnership, Reborn Coffee has teamed up with Eachome Shopping to extend its retail operations in China, utilizing the platform’s media resources to boost brand visibility. The company is also making strides in Europe, with new flagship stores planned for Vienna, Florence, and Prague, under the guidance of Reborn Coffee Dubai. These expansions reflect Reborn Coffee’s commitment to innovation and growth in the specialty beverage market, as it continues to enhance its global footprint.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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