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BREA, Calif. - Reborn Coffee Inc. (NASDAQ:REBN), a specialty coffee retailer with a current market capitalization of $15.64 million, has signed a $1 million exclusive licensing agreement with Reborn Korea Co., Ltd. to develop and operate retail locations throughout South Korea, the company announced Thursday.
Under the agreement, Reborn Korea will oversee store development, operations, and local brand growth in South Korea, which ranks as the world’s third-largest coffee-consuming country on a per capita basis. The expansion comes as InvestingPro data shows Reborn Coffee maintaining impressive gross profit margins of 55% while analysts expect sales growth in the current year.
The flagship location will open this fall in Seoul’s metropolitan center at 24 Yulgok-ro, near Gwanghwamun and Gyeongbokgung Palace. The three-story building will house a café, roasting lab, education center, and office space.
"We are excited to partner with a strong regional team to introduce Reborn Coffee to the vibrant and influential South Korean market," said Jay Kim, CEO of Reborn Coffee.
Following the flagship launch, Reborn Korea plans to open directly operated stores in Gwangjin, Nami Island, and Bundang, with further expansion into major provincial cities within the year.
The South Korean expansion follows Reborn Coffee’s recent licensing agreements in the Middle East, China’s Guangdong and Liaoning provinces, Georgia, and Armenia.
The partnership will introduce Reborn’s signature cold brew and café menu to South Korea while adapting to local consumer preferences, according to the company’s press release statement.
In other recent news, Reborn Coffee Inc. has entered into a $1.3 million licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd. to expand its presence in mainland China. This agreement grants Shenzhen-based Reborn Health Goods exclusive rights to develop and sublicense Reborn Coffee locations throughout the country. Additionally, Reborn Coffee has signed a $1.7 million master licensing deal with the Arjomand Group to establish its brand across the Middle East, Europe, and MENA regions. The company is also expanding into Georgia and Armenia through a licensing agreement with The Arjomand Group and IG International, marking its entry into the Caucasus region.
In a separate development, Reborn Coffee received a delisting notice from Nasdaq due to its stockholders’ equity falling below the required $2.5 million threshold, with equity reported at $415,582 as of March 31, 2025. The company has until July 13, 2025, to submit a compliance plan. Meanwhile, Reborn Coffee has partnered with Tori AI to integrate artificial intelligence into its operations, aiming to enhance efficiency and customer experience. This partnership will initially focus on implementing AI-driven systems in drive-thru services at a new location in Las Vegas, NV.
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