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BREA, Calif. - Reborn Coffee Inc. (NASDAQ:REBN), a specialty coffee retailer with impressive gross profit margins of 55% and annual revenue of $6.1 million, has entered into a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd. to develop and sublicense Reborn Coffee locations throughout mainland China, the company announced Thursday.
Under the agreement, the Shenzhen-based operator will serve as the exclusive master licensee for the Chinese market, overseeing national operations and expansion efforts. This includes direct store development and coordination of regional sublicensing partnerships.
The master licensee will work with existing and future regional partners in provinces including Guangdong and Liaoning to maintain consistent brand execution across China. Expansion plans are already underway in Sichuan province and other metropolitan areas.
"This master agreement sets the foundation for unified growth and brand consistency across one of the most dynamic consumer markets in the world," said Jay Kim, CEO of Reborn Coffee Inc., in a press release statement.
The California-based specialty coffee retailer indicated this move aligns with its international expansion strategy, particularly in the Asia-Pacific region where demand for premium specialty coffee continues to grow.
Reborn Coffee, which trades on the Nasdaq exchange, specializes in handcrafted coffee experiences. According to the company’s announcement, the China expansion is part of a broader plan to establish over 300 global locations within the next two years.
In other recent news, Reborn Coffee Inc. has announced several strategic developments. The company has signed a licensing agreement with The Arjomand Group and IG International to expand into Georgia and Armenia, marking its entry into the Caucasus region. Additionally, Reborn Coffee has entered into a $1.7 million master licensing agreement with the Arjomand Group, which will facilitate the development of branded retail locations and product lines across the Middle East, Europe, and MENA regions. However, the company has received a delisting notice from Nasdaq due to its stockholders’ equity falling below the required minimum of $2.5 million, with its equity reported at $415,582 as of March 31, 2025. Reborn Coffee has until July 13, 2025, to submit a compliance plan. In another development, the company has partnered with Tori AI to integrate artificial intelligence into its operations, aiming to enhance efficiency and customer experience. This partnership will initially focus on implementing AI-driven systems in drive-thru services at a new location in Las Vegas. These recent developments highlight Reborn Coffee’s efforts to expand its global footprint and improve operational capabilities.
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