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BREA, Calif. - Reborn Coffee Inc. (NASDAQ:REBN), a specialty coffee retailer with a market capitalization of $15.4 million and annual revenue of $6.1 million, has entered into a master licensing agreement valued at $1.7 million with the Arjomand Group, the company announced Wednesday.
The agreement will enable Arjomand Group to develop Reborn Coffee-branded retail locations and product lines across the Middle East, Europe, and MENA regions. The partnership includes a milestone-based payment structure with a licensing fee due upon execution.
As part of its entry into the Gulf region, Reborn is finalizing a flagship drive-thru store at the Abu Dhabi Group’s headquarters. The partnership will also extend distribution to 17 hotels and to several thousand corporate employees.
"With their operational reach and regional expertise, we’re entering new markets with a powerful partner that shares our vision of building a lifestyle-driven, premium coffee brand," said Jay Kim, CEO of Reborn Coffee, in a press release statement.
Reborn Coffee, based in California, operates as a specialty coffee retailer focused on handcrafted coffee experiences. The company trades on the Nasdaq under the ticker REBN.
The agreement represents part of Reborn’s global expansion strategy as it seeks to establish its brand presence in international markets.
In other recent news, Reborn Coffee Inc. has received a delisting notice from Nasdaq due to its stockholders’ equity falling below the required minimum threshold of $2.5 million, reporting an equity of $415,582 as of March 31, 2025. The company has until July 13, 2025, to submit a compliance plan, with the possibility of an extension until November 25, 2025, if accepted. In a strategic move, Reborn Coffee has partnered with Tori AI to integrate artificial intelligence into its operations, enhancing efficiency and customer experience, particularly in drive-thru services. Additionally, the company has announced a partnership with Otonomus Hotel to introduce an AI-driven autonomous drive-thru coffee service, aiming to elevate the hospitality experience with in-suite premium coffee offerings. Further expanding its global footprint, Reborn Coffee has established its Central China Supply Chain Headquarters in Dawu County to bolster its matcha operations in Asia and the UAE. This initiative includes a partnership with a China-Japan joint venture to secure a stable supply of high-quality matcha. The collaboration is supported by the Dawu County government, enhancing Reborn’s position in the matcha market. These developments reflect Reborn Coffee’s commitment to innovation and strategic growth in the specialty beverage market.
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